Mumbai: To celebrate more than 60 years in the education business, Navneet Education Limited, India’s most trusted education brand unveils ‘Progress Limitless’, a digital campaign to commemorate this milestone. The campaign highlights the brand’s journey over the past 6 decades nostalgically and beautifully. If you have spent your childhood in India, this campaign is sure to remind you of your childhood.
Established by the Gala family in 1959, Navneet has grown to become a Publication conglomerate from a small bookstore in Mumbai. The company has made its mark as a premium and trusted brand in Indian households and has been part of important phases in every person’s life, from your classroom to the boardroom. It is a purpose-driven organization doing what it takes to move the needle and spread knowledge.
Over the decades, Navneet has emerged as the preferred brand for educational products among teachers and students. The immensely popular products like Navneet Digests, Vikas workbooks, Gala practice books, Youva notebooks, TopScorer by eSense are favorites amongst the young segment of India. These products are bestsellers not just because of their superior quality but also because of the memories associated with 90’s kids.
Navneet has always worked towards evolving with each passing decade and in these 60 years, they have established various sub-brands under the Navneet umbrella. In 1959 they launched the first Digest / Guide Published for Std. X, in 1970 a Workbook Concept Introduced by the brand, in 1975 the brand published 21 Most Likely Question Sets, in 1990 Children books were introduced, 1993 saw the development of Manufacturing Scholastic Stationery, in 1994 the brand was recognized as the first educational Publisher to be Listed on BSE and NSE, in 2008 the brand entered B2B Digital Learning Space by the name of eSense, in 2011 it ventured into School Management – K12, in 2014 Navneet entered B2C Digital Learning Space – TopScorer, in 2016 the Stationery Brand ‘YOUVA’ was launched and Navneet also acquired Encyclopedia Britannica India (now Indiannica), 2017 saw a milestone turnover of 1,000 crores and Incorporated Navneet (HK) Ltd and the year 2018 had an introduction of premium stationery brand “HQ”. This year in the month of February Navneet launched DigiBook, a digital version of all the books published by Navneet as an app as well as a web-based platform to enhance the studying experience of the students with comfort and accessibility.
The campaign is conceptualized by The Minimalist, ad agency, creative director Mayuresh Bangar and produced by Pragaur Films.
Speaking on the brand entering the 60-year milestone Devish Gala, Head of Branding Navneet Education Limited said: “Navneet Education Limited has always been the most trusted brand across Indian households. It is the most loved brand across generations, from grandparents to parents to children. We are extremely thrilled and excited to show how far we have come from a small store to being a trusted brand in the nation. With each passing decade, we have evolved with a legacy of more than 3 generations managing the business. We the Navneet family look forward to keeping the nostalgic feel of the brand for many more decades to come. The brand heartily thanks every member who has been a part of our journey and always supported and helped the brand”.