Mumbai: India’s wafer brand, Nestlé Munch, strives to participate in the passion consumers have for music, movies and cricket by integrating it to the core of its communication. To “Crunch” the T20 season, Nestlé Munch is launching a special campaign – Munch MyT20. The Munch MyT20 TV commercial features winking sensation ‘Priya Prakash Varrier’ as the protagonist who gets “free ka attitude” with the Munch MyT20 attitude bands.
Recognizing the desire for today’s teens to express themselves and standout, the brand is giving out “Attitude Bands” free with its INR 10 packs. The attitude bands, designed in-house, are unique fashion accessories for both cricket and non-cricket enthusiasts. Available in seven exciting designs, each band personifies a unique attitude and attempts to create a cool new lingo for teens to express themselves.
In 2016, it was the Munch Macha campaign with Shruti Haasan as the brand ambassador along with the famous musical trio of Shankar, Ehsaan and Loy, followed by, in 2017, the mega thematic campaign with Baahubali 2. This year, the brand is carrying out another category first by joining hands with three of the most popular T20 franchises – Mumbai Indians, Kolkata Knight Riders and Royal Challengers Bangalore as the “Official Crunch Partner” for the forthcoming cricketing season.