Hyderabad: Tollywood Actor NTR comes onboard as show host for ‘Evaru Meelo Koteeswarulu’, the official Telugu version of ‘Who wants to be a Millionaire’.
The Registration process for ‘Evaru Meelo Koteeswarulu’ is set to begin soon and viewers can get a chance to participate in the show by watching Gemini TV and answering the questions asked via SMS or can also register by downloading SUN NXT App, the OTT platform of the Sun TV Network.
Participants who have answered the questions correctly though the registration process will be shortlisted by the randomizer based on certain pre-defined criteria and these participants will be reached out via phone for further assessment and selection.
The final selections of participants will happen through a written test and personal interview at the audition centers in four cities viz. Hyderabad,Vizag, Vijayawada and Tirupati.
The network is planning a massive opening for the show through360 Degree marketing initiatives both in AP/TS. This includes BTL, Print, TVC, Radio, Digital and Social Media promotions.
As a step forward to make the promotions eye-catching and to create a buzz, Gemini TV has roped in the ace filmmaker Mr. Trivikram Srinivas to direct the promotional videos of ‘Evaru Meelo Koteeswarulu’.
Due to the stringent selection process only the most deserving participants will makeup to the HOT SEAT. For the first time, GEMINI TV viewers will also have the exciting opportunity to Play Along ‘Evaru Meelo Koteeswarulu’ and stand a chance to win as the show is being telecast on Gemini TV.