NueGo, the electric inter-city bus brand by GreenCell Mobility, has launched three 10-second spots as part of a marketing campaign targeting 18 to 35-year-olds.
Each of the films drives home a NueGo advantage claim: On-Time Departure, Noiseless Travel and Safety for Women. The spots make their point taking the quirky humour route.
A young man grows old waiting for his bus, a young woman is hassled by messages from her worried mom and another’s declaration of love at a bus station isn’t heard because of the noisy engines around the couple. Enter NueGo.
The campaign will run on the Disney+ Hotstar mobile app during the ICC Men’s Cricket World Cup 2023, following its run on the Asia Cup. It has been rolled out in NueGo’s operational locations including Delhi-NCR, Jaipur, Ludhiana, Chandigarh, Amritsar, Uttar Pradesh, Uttarakhand, Chennai, Bengaluru, Hyderabad, Vijayawada, Coimbatore, Indore and Bhopal.
Devndra Chawla, CEO and MD, GreenCell Mobility, stated, “Our new ad campaign reflects our dedication to delivering a seamless, comfortable, and secure travel experience for our passengers. Whether it’s reaching your destination on time, enjoying a peaceful journey, or ensuring the safety of all travellers, NueGo has you covered with our fleet of new, electric buses. We look forward to improving the standard of customer experience in the industry, while serving the needs of all passengers who are in search of a reliable travel partner that also serves the planet.”
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