• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, April 20, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Ogilvy Mumbai creates a new campaign for the new Tata Safari

by Editorial
March 3, 2021
in Brand Stories, Featured
2 min read
Ogilvy Mumbai creates a new campaign for the new Tata Safari
Share Share ShareShare

Mumbai: Tata Motors, India’s leading automotive brand, launched an advertising campaign for its premium flagship SUV, Safari.

Over a decade back, the Tata Safari encouraged young India to reclaim their lives. Today the legend comes back to remind us that there is more to life than just boardrooms and deadlines. To remind us that time and again, we need to reclaim our lives from the shackles of our schedules and calendars.

Today’s Tata Safari is like the potential buyer, a more mature, more sophisticated version of what they were over a decade back. They are all achievers in their respective fields. They retain their hunger for professional success and their streak for adventure. But they are equally tuned in with their collective needs. Work and family life aren’t mutually exclusive ways of life – one to be chosen over the other. They balance the two effortlessly – with sophistication & maturity.

The new Tata Safari campaign, Reclaim Your Life, is an ode to their evolution and their ability to balance the beautifully complex worlds they live in. It reminds us that to take control of our life, we have forgotten how to live life. We are so lost in our current affairs that we don’t remember anything beyond. We are so bound by the calendar that we have forgotten that it’s all created. The new ad asks people to unfollow the calendar and live life according to their terms.

The campaign for the all-new Safari has been conceptualized and developed by Ogilvy Mumbai.  It has a media mix of over 50 TV channels and huge print and OOH coverage.

Vivek Srivatsa
Vivek Srivatsa

Vivek Srivatsa, Head Marketing – Passenger cars: “Safari has always enjoyed an iconic status. With the new launch, the challenge for communication was to raise the bar even higher, while refreshing the Reclaim your life theme to bring it in sync with the current times. Ogilvy has managed to do it beautifully in terms of storytelling and also in the way Safari has been integrated into the story.” 

Saurabh Kulkarni
Saurabh Kulkarni

Saurabh Kulkarni, Group Creative Director, Ogilvy Mumbai: “Working on the new ‘Reclaim your life’ campaign was a big, big deal since the brand and the ad that launched it have something of a cult following. A lot has changed since then, though, including the consumer. Now, we’re talking to somebody who’s older, who’s confined, not by the Monday to Friday routine, but by their own mindset which says that there’s something called Monday. The client was clear from the start that the ad shouldn’t be about showcasing features but rather telling a story. So, we told the story of a guy who breaks free of this construct of a calendar in his mind and reclaims his life.” 

YouTube link:  

CREDITS: 

Client: Tata Motors Limited

Creative Agency: Ogilvy, Mumbai

Chief Creative Officers, Ogilvy India: Kainaz Karmakar and Harshad Rajadhyaksha

Managing Partner, Creative (West): Anurag Agnihotri

Creative: Saurabh Kulkarni, Rohit Devgun, Urvashi Das, Sheldon Dsouza, Suhas Panchal, Rishabh Dave, Shashank Mestry, and Jatin Rupapara

Chief Executive officer, Ogilvy India: Kunal Jeswani

Chief Strategy Officer, Ogilvy India: Prem Narayan

Associate President & Integrated Brand Team Leader: Prakash Nair

Account Planning: Kshitij Rajoria

Account Management: Dushyant Kumar, Feroz Shaikh, Suraj Das, Purusharth Desai, Spriha Walia, Juhi Wadia and Krupali Zaveri

Production House: Story-tellers    Director: Arun Gopalan

Tags: Saurabh Kulkarni Ogilvy MumbaiTata SafariVivek Srivatsa

Related Posts

Amazon Prime Video to Premiere the anthology series Solos on 21st May
Featured

Amazon Prime Video to Premiere the anthology series Solos on 21st May

by Editorial
April 20, 2021
0

New Delhi: Amazon Prime Video announced today that the highly anticipated Amazon Original anthology series Solos, created by David Weil...

Read more
dentsu X India wins global media mandate for Galderma
Advertising

dentsu X India wins global media mandate for Galderma

by Editorial
April 20, 2021
0

dentsu X India, the media agency from the house of Dentsu international, has won the global media mandate of Galderma,...

Read more
Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

April 19, 2021
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021

Subscribe to Newsletters

Trending

OMD India wins marketing and media mandate for AU Bank
Advertising

OMD India wins marketing and media mandate for AU Bank

by Editorial
April 19, 2021
0

Mumbai: OMD, an Omnicom Media Group agency and a subsidiary of Omnicom Group has won the marketing and media mandate...

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

April 19, 2021
Bacardi India names Zeenah Vilcassim as Marketing Director

Bacardi India names Zeenah Vilcassim as Marketing Director, Further Strengthening its Leadership Team

April 19, 2021
Anker Innovation ropes in Washington Sundar as its Brand

Anker Innovation ropes in Washington Sundar as its Brand Ambassador

April 19, 2021
My love for life, music, movies and food helps me remain spirited along the way: Suraja Kishore – BBDO India

My love for life, music, movies and food helps me remain spirited along the way: Suraja Kishore – BBDO India

April 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.