Mumbai: Oman, has marked its spot in the world of cricket as the country is co-hosting one of the biggest events in the region – The ICC Men’s T20 World Cup 2021. To welcome the cricketing world to Oman and showcase the pride that is reverberating through the nation, Oman Cricket has released #HayyaCricket, an exhilaration anthem that spans the length and breadth of the nation.
Commemorating the multicultural milieu, the anthem is an echo of the emerging passion Omanis hold for the sport and the pride they feel at cementing their position in the cricketing world. The #HayyaCricket anthem holds bundled emotions in a visually evocative 90 seconds that whips up an unrivaled frenzy across borders, generations, and languages. It showcases the length and breadth of the nation and portrays an unaltered vision for Oman in the world of Cricket.
A true homage to the Sultanate of Oman, #HayyaCricket has been released in English, Hindi, and Arabic; the language of its people, an incantation that rouses hearts and the very spirit of the game.
Please watch the #HayyaCricket Anthemin English
“With the entire Cricket-frenzy world watching, the ICC Men’s T20 World Cup 2021 is the ideal moment to unveil a spanking new anthem. #HayyaCricket isn’t just any other anthem; it bridges social, cultural, and geographical divides – bringing together the multicultural community in the country for the love of Cricket. We unite to chant #HayyaCricket for the biggest event happening in the history of Oman” said Pankaj Khimji, Chairman of Oman Cricket.
Developed by GOZOOP Group, the leading digital-first integrated communications agency, the anthem translates the crux of the moment and the belief that ‘Cricket, not just a sport; it is a reason to celebrate and bring people together. Keeping with the vision and spirit of the anthem, Gozoop is fueled with a multi-lingual global team, working in tandem to imbue the Anthem with that distinctly Omani flavor. Composed in India, the music is from London and the Middle East. The Instruments of Tajikistan & Syria with mesmerizing vocals from Iran & Pakistan blend together, accompanied by heartwarming moments shot entirely in Oman.
Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop Group, said “#HayyaCricket is not just a campaign but an emotion that celebrates the sport and the spirit of the nation. It showcases the giant strides Oman has made in cricket along with the beauty, culture, and hospitality of the nation. This will not just bring people to Oman but bring people in Oman closer to each other as they celebrate unforgettable moments with the beautiful lyrics and passionate beats of #HayyaCricket – the anthem for Oman Cricket!”
As the countdown begins for the first ball of the ICC Men’s T20 World Cup 2021 in Oman, it is time to dance to the tunes of #HayyaCricket and not miss a beat as the world witnesses the largest cricketing event.