Mumbai: The nation stood in solidarity and showed their support to each other on Sunday night by lighting a candle, sending out the message that we are all in this together. The OOH industry is the worst hit during this time and despite the crisis,has shown continued care & support around the globe by delivering mass messages of public safety and gratitude towards the medical staff, police, cleaning staff and other essential service providers
Lemma, on 5th April 2020 virtually lit digital billboards at 9.00pm for 9 mins, in solidarity with the nation while also giving the message that OOH industry& media owners, although in darkness during this crisis will bounce back and enjoy the glory days.
“The OOH industry globally is in darkness with articles after articles outlining the decline in business as the world comes to a standstill. Lighting this candle virtually is in a way giving hope to the OOH industry and media owners that this darkness will be dispelled and we’d come back stronger and Brighter!” – Merlin Coutinho – Marketing Head, Lemma.
The entire activity was executed remotely using programmatic technology, thereby keeping in mind the safety of the employees and media owners & abiding with the rules of the lockdown.
