Home appliances and electronics brand Panasonic launched an ad film ahead of Diwali with the message #IssTyohaarJataoPyaar.
The film has been conceptualised and executed by Grapes and Hardcover.
It features a young couple working from home on Diwali day. Their landlady, who also happens to be their neighbour, drops by with some sweets. Seeing them busy, she offers to leave them in the refrigerator herself. Soon the youngsters are caught up with calls with their respective parents. It is revealed that they had agreed to divide the Diwali decorations and cleaning between them.
They discover that the lamps that were to be lit by one of them, and the rangoli that was to be handled by the other, are both done. The guy thinks his partner has done it and she thinks he has done the good deeds. It is revealed that the neighbour has decorated their doorstep for them, seeing their post on the refrigerator. She soon joins them for Diwali prayers.
The brand signs off with the message of spreading the love.
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