Thursday, June 19, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Parryware launches #TapToPOT campaign for ‘Parryware Safe Buy’ digital platform

by MN4U Bureau
May 4, 2021
in Featured, Campaigns
Reading Time: 2 mins read
A A
Parryware launches #TapToPOT campaign for ‘Parryware Safe Buy’ digital platform
Share Share ShareShare

New Delhi: Parryware, India’s leading manufacturer of sanitary ware product brand, has launched an integrated marketing campaign #TapToPOT for ‘Parryware Safe Buy’. The newly launched campaign aims to provide a complete touch-free, timely solution with the most convenient shopping experience to pot all our bathroom worries. Parryware Safe Buy online platform, launched last year, provides a one-stop solution to explore, indulge and buy Parryware products from the complete comfort of their homes.

ADVERTISEMENT

As part of the campaign, the brand leverages print and social media platforms like Facebook, Instagram, and Google properties to reach out to consumers. It gets extended to various other platforms via Display networks, search, discovery ads, and in-app targeting. The campaign in a form of TVC highlights that Parryware Safe Buy brings the safest and most convenient shopping experience.

Conceptualized with an idea that you are just a tap away from potting all your bathroom worries, #TapToPOT has more than just a single connotation to it. From Tap to Pot, It also notifies that Parryware has a whole array of products and POT – Products, Outlets, and Technicians – all in just one tap of your finger. The 3 part TVC series unfolds itself through scenarios of three different games – An Air-hockey player potting the puck, a Pool pro potting the ball and a Carrom pro potting the dice. The film then shifts its focus to the fact that potting bathroom worries is much easier and safer than all these games, highlighting how ‘Parryware Safe Buy’ provides seamless and timely solutions on a single tap.

KE Ranganathan
KE Ranganathan

Speaking on the launch of the new campaign, KE Ranganathan, Managing Director, Roca Parryware said, ‘We at Parryware, strive to provide innovative solutions that are easy, safe, and quick.  With us being at the cusp of tech-revolution, offerings like Safe Buy fits perfectly in today’s world where people are becoming extremely tech-savvy and opting for online purchase. When finalizing the #TapToPOT campaign TVC, we ensured to take a playful approach to the problem and suggesting ‘POT’ as the solution for bathroom fittings.

“As we continue to fight the deadly pandemic, safety has become the topmost priority for the customer when it comes to shopping.  To help customers overcome this concern Parryware comes up with a Safe Buy solution to provide a completely seamless service for a wide range of products and services. We are hopeful that our new campaign connects well with consumers and encourages them to go for touchless shopping.” He further added.

 

Tags: #TapToPOTKE Ranganathan Roca ParrywareParryware Safe BuyRoca Parryware

RECENT POSTS

Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha
Campaigns

Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

June 19, 2025
0

Mumbai: Royal Stag Barrel Select Shorts, India's leading short film platform known for its commitment to cinematic storytelling, has unveiled...

Read more
Manju Warrier partners with GRB Ghee for Kerala-Centric Campaign
Campaigns

Manju Warrier partners with GRB Ghee for Kerala-Centric Campaign

June 16, 2025
0

Kochi: GRB Ghee has launched a new integrated brand campaign featuring Malayalam cinema icon Manju Warrier. More than a celebrity...

Read more
NBBL launches Pan-India campaign for Bharat Connect, highlighting trust and ubiquity in digital bill payments
Campaigns

NBBL launches Pan-India campaign for Bharat Connect, highlighting trust and ubiquity in digital bill payments

June 14, 2025
0

Mumbai: NPCI Bharat BillPay Ltd. (NBBL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has unveiled...

Read more
Kotak Life celebrates the silent strength of fathers in heartwarming Father’s Day film
Campaigns

Kotak Life celebrates the silent strength of fathers in heartwarming Father’s Day film

June 14, 2025
0

Mumbai: This Father’s Day, Kotak Mahindra Life Insurance Company Ltd. (“Kotak Life”) pays tribute to the quiet heroes in our...

Read more
Bandhan Mutual Fund and Grey India launch Second Edition of ‘Salary Wala Plan’ Campaign
Campaigns

Bandhan Mutual Fund and Grey India launch Second Edition of ‘Salary Wala Plan’ Campaign

June 14, 2025
0

Mumbai: Bandhan Mutual Fund, in collaboration with Grey India, has unveiled the second edition of its widely appreciated campaign, ‘Salary...

Read more
Motherhood Hospitals Unveils AI-Led Ad Film for India’s First AI-Powered Holistic Pregnancy App, ‘Motherhood ONE’
Campaigns

Motherhood Hospitals Unveils AI-Led Ad Film for India’s First AI-Powered Holistic Pregnancy App, ‘Motherhood ONE’

June 14, 2025
0

Bengaluru: In a groundbreaking move in women’s healthcare marketing, Motherhood Hospitals, a network of women and children’s hospitals, has launched...

Read more

LATEST NEWS

Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

June 19, 2025
Navneet Sehgal Joins IAA and Free Press Journal for Insightful Session on Public Broadcasting's Road Ahead

Navneet Sehgal Joins IAA and Free Press Journal for Insightful Session on Public Broadcasting’s Road Ahead

June 19, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Vinod Khandelwal joins Team Pumpkin as the Chief Growth Officer - Product & E-Commerce
People

Vinod Khandelwal joins Team Pumpkin as the Chief Growth Officer – Product & E-Commerce

June 19, 2025
0

Mumbai: Integrated marketing and brand communications agency, Team Pumpkin, has announced the appointment of Vinod Khandelwal as Chief Growth Officer...

MARKETING

STRCH and Warner Bros. unveil India’s First Character-Led Performance Wear Collaboration in Activewear Segment
Marketing

STRCH and Warner Bros. unveil India’s First Character-Led Performance Wear Collaboration in Activewear Segment

June 19, 2025
0

Mumbai: STRCH has partnered with global entertainment powerhouse Warner Bros. to launch a first-of-its-kind character-driven performance wear collection for adults....

Subscribe to Newsletters

ADVERTISING

Vivek Das Exits EssenceMediacom Amid Leadership Churn at WPP Media
Advertising

Vivek Das Exits EssenceMediacom Amid Leadership Churn at WPP Media

June 19, 2025
0

New Delhi: Ad industry veteran Vivek Das has stepped down from his role as Managing Partner at EssenceMediacom, marking the...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era
Authors Corner

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era

June 18, 2025
0

India's advertising and content creation landscape has always thrived on the power of human storytelling. From jingles that lingered in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Vinod Khandelwal joins Team Pumpkin as the Chief Growth Officer - Product & E-Commerce

Vinod Khandelwal joins Team Pumpkin as the Chief Growth Officer – Product & E-Commerce

June 19, 2025
Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

June 19, 2025
Navneet Sehgal Joins IAA and Free Press Journal for Insightful Session on Public Broadcasting's Road Ahead

Navneet Sehgal Joins IAA and Free Press Journal for Insightful Session on Public Broadcasting’s Road Ahead

June 19, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.