New Delhi : Twitter and Pepsi announced today that the beverage brand will be the exclusive global launch partner for Twitter’s newest ad product, Promoted #Stickers. This campaign marks the largest partnership between the two brands to date and is a result of months of collaboration. As part of the partnership, Pepsi will secure featured placement in the #Stickers library in ten countries across five continents, including Argentina, Canada, Egypt, India, Mexico, Russia, Saudi Arabia, Spain, United Arab Emirates and the United States.
As the exclusive launch partner of Promoted #Stickers, Pepsi will share nearly 50 custom stickers associated with their global PepsiMoji campaign. The stickers will prominently feature some of the brand’s proprietary Pepsi emoji designs created to help consumers around the world “Say it With Pepsi” and will bring the program to life like never before by combining two of the most popular means of visual communication – emojis and photos.
“#Stickers have been hugely popular with consumers, and we are thrilled to now include brands in that conversation, starting with Pepsi,” said Adam Bain, chief operating officer at Twitter, @adambain. “Now, people around the world can all share their universal passion for Pepsi and make the brand come alive in a powerful new way on Twitter.”
The global PepsiMoji campaign has connected cola lovers around the world through a shared visual language that is uniquely and definably Pepsi, and Promoted #Stickers, which act as “visual hashtags,” will take that one step further by allowing people to collectively integrate the Pepsi emojis into their photos on Twitter. Those who tap on any sticker will see a timeline of public photos from around the world that used that same sticker.
“The ‘Say It With Pepsi’ campaign has helped consumers around the world express themselves using our proprietary set of Pepsi emojis and we’re truly taking it to the next level with this partnership with Twitter,” said Brad Jakeman, president PepsiCo Global Beverage Group, @bradjakeman. ”By allowing people to add our emojis directly to their photos, we’re giving fans a whole new way to engage. If a picture is worth a thousand words, a picture with Pepsi stickers can really spark a conversation.”
The Promoted #Stickers product also allows Pepsi to create local relevance at global scale, giving consumers access to different locally and globally relevant stickers. Pepsi’s custom emoji stickers will be featured in the #Stickers library and offer consumers a form of creative expression that makes their photos more fun and engaging. This represents a huge opportunity for brands like Pepsi to drive brand affinity and raise awareness of their message at scale. The partnership also includes a custom Niche creator campaign showing consumers how to use their #Stickers.