• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, May 20, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Pro-ease and Kriti Sanon salute the unstoppable female corona warriors

by Editorial
June 2, 2020
in Brand Stories, Featured, Uncategorized
2 min read
ADK Fortune's #roktihoonruktinahin for Pro-ease salutes the female Corona Warriors
Share Share ShareShare

New Delhi: Silently and with exceptional courage, millions of female Corona Warriors from across India are stepping out of their homes. Every day they leave behind their loved ones and put themselves at risk for strangers like us. Pro-ease, a sanitary napkin brand from the RSPL group decided to not just acknowledge this selfless bravery but do its bit by distributing over 10 lakh sanitary pads to these women, fighting at the frontlines. Kriti Sanon, the brand ambassador of Pro-ease decided to lend her voice and might to this cause. The film which was conceptualized and made by ADK Fortune,a WPP company and part of Wunderman Thompson South Asia Group during the lock-down has been powerfully expressed through #roktihoonruktinahin.

Rohit Gyanchandani
Rohit Gyanchandani

Commenting on this initiative Rohit Gyanchandani, Director, RSPL said, “In these trying times women frontline workers have been doing exceptional work which is inspiring as well as heroic. We wanted to recognize their contribution to society and to the nation at large through this small gesture of appreciation. For us, this is just a beginning.  We are already in the process of making these special packs and will soon start distributing them to Corona Warriors free of cost.” 

Subroto Pradhan, Managing Partner, ADK Fortune, said, “In these times, empathy must be backed with an act. This is the time to do, not just talk. And that’s where Pro-ease makes a difference.”

Elaborating further Atishi Pradhan, Planning Lead, ADK Fortune, added “Women are unstoppable, and this is precisely where Pro-ease as a maker of sanitary napkins comes in as it can help these brave warriors in stepping out and fighting the fight. Day after day.” 

 “It was not easy”, remarks Nakul Sharma, VP & Executive CD, ADK Fortune, “There was a need to show the emotional strain these warriors were going through in their fight against the pandemic. We wanted to capture this tussle by looking at their human side as well.”

After much brainstorming with Pradeep Sarkar (the Director), the team hit upon the creative treatment of doing black and white illustrations to show the stark reality of their lives. And then added more and more color to their faces and surroundings as they resolved to take this battle further.

View the film here:

Credits:

Client: RSPL Limited

Brand: Pro-ease

Business Head: Vishal Gupta

Marketing Head: Manish Upadhyay

Marketing Team: Anurag Iyer, Rohit Chopra

Agency: ADK Fortune Communications Pvt. Ltd.

Managing Partner: Subroto Pradhan

Planning Lead: Atishi Pradhan

ECDs: Nakul Sharma and Tirtha Ghosh

Creative Directors: Ravi Shankar Mishra, Rajnish Jain

Account Management: Ambar Sharan Lal, Priyanka Surkali

Production House: Apocalypso Filmworks Pvt. Ltd.

Director: Pradeep Sarkar

Music Director: Daniel B. George

Producer: Panchali Sarkar, Mrittika Mukherjee

Tags: ADK Fortune's #roktihoonruktinahinAtishi Pradhan ADK Fortunefemale Corona WarriorsKriti SanonNakul Sharma ADK FortunePro-ease sanitary napkinRohit Gyanchandani RSPLRSPL LimitedSubroto Pradhan ADK Fortune

Related Posts

CleverTap acquires multi-channel customer engagement platform, Leanplum
Digital Tech

CleverTap acquires multi-channel customer engagement platform, Leanplum

by Editorial
May 19, 2022
0

CleverTap, the retention cloud leader, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a...

Read more
PivotRoots acquires DeepFlux for an Undisclosed Amount to strengthen its Marketing Tech capability
Digital Tech

PivotRoots acquires DeepFlux for an Undisclosed Amount to strengthen its Marketing Tech capability

by Editorial
May 19, 2022
0

PivotRoots, a Mumbai-headquartered digital marketing agency, has acquired DeepFlux, a MarTech consultancy, for an undisclosed amount. The company will integrate...

Read more
Swiggy acquires Times Internet’s Dineout

Swiggy’s Dineout Deal: A win-win for both the brands and the customers

May 18, 2022
Businesses looking to take advantage of the growth in e-commerce will need to start looking at it from a strategic lens: Kartik Iyer, Publicis Commerce

Businesses looking to take advantage of the growth in e-commerce will need to start looking at it from a strategic lens: Kartik Iyer, Publicis Commerce

May 17, 2022
Why are traditional SVOD platforms now going AVOD?

Why are traditional SVOD platforms now going AVOD?

May 17, 2022
TAM Sports New Logo

146 brands advertised on both Regional and Hindi+English Sports channels during first 57 matches of IPL 15: TAM Report

May 17, 2022
How influencers across all categories are slowly becoming brands?

How influencers across all categories are slowly becoming brands?

May 16, 2022
We never let our audience run out of options for content: Vishnu Mohta, Hoichoi

We never let our audience run out of options for content: Vishnu Mohta, Hoichoi

May 16, 2022

Subscribe to Newsletters

Trending

Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’
Exclusive

Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’

by Neethu Mohan
May 19, 2022
0

By definition, metaverse is a virtual-reality space in which users can interact with a computer-generated environment and other users. According...

Timex Group India appoints Deepak Chhabra as Managing Director

Timex Group India appoints Deepak Chhabra as Managing Director

May 19, 2022
Virtual production could be a gamechanger for the animation industry. Here’s how!

Virtual production could be a gamechanger for the animation industry. Here’s how!

May 19, 2022
Zee Telugu invites viewers to vote for their favourite eliminated Sa Re Ga Ma Pa contestants

Zee Telugu invites viewers to vote for their favourite eliminated Sa Re Ga Ma Pa contestants

May 17, 2022
Disney+ Hotstar to Premiere the Mohanlal-Jeethu Joseph team’s 12th Man on 20th May

Disney+ Hotstar to Premiere the Mohanlal-Jeethu Joseph team’s 12th Man on 20th May

May 4, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.