Chennai : The time has come to celebrate excellence and to felicitate music maestros of the South Indian music industry. Radio Mirchi, 98.3 FM, proudly presents the fifth edition of the awards that is a stunning reflection of the incredible achievements of the music industry through the year 2013 – The Mirchi Music Awards South 2013!
This year the finale of this grand event, which brings together the music fraternity across all the four southern language film industry – The Mirchi Music Awards, will take place in Hyderabad on August 16th at Annapurna Studios, 7 acres!
2013 was a good year for the Tamil music industry with around 166 movie releases with chartbuster music hits. The year also saw a lot of fresh talent making their debut into the film industry! This year the music artists from South India get a chance to win 14 awards across popular categories.
Keeping in mind the interest of radio listeners, there will are two special awards – Radio Mirchi Listener’s Choice awards given to “Best song of the year” and “Best album of the year” chosen by listener vote. All other category awards are chosen by panel of Jury Members consisting of eminent people from the film industry.
To make the jury process robust there are two sets of juries – the Screening Jury for screening and short listing of the entries in each category, and then the Grand Jury with whom rests the task of finalizing the winners for each award. Each of the four South Indian languages will have separate Jury panels headed by a Chairman. The Chairman of the Tamil Jury is Mr. Gangai Amaran, Telugu Jury is Mr. D Suresh Babu, Kannada Jury is Mr. D.Narayanan and Mr.Shyamaprasad will be doing the honors for Malayalam industry. The entire process of screening, shortlisting and selection of winners is audited by Ernst & Young.
Mr. Prashant Pandey, CEO, Radio Mirchi says, “The Mirchi Music Awards South has reached its 5th year and year on year this property has been growing in stature. It is wonderful to see that the quality of work and innovation in music, across the South, is reaching new heights year after year. This award is Radio Mirchi’s way of showing its love and respect to the industry that is an integral part of us. From screening to selection to the final awards, each process has been meticulously planned in a structured manner so that no deserving work goes unnoticed. I extend my best wishes to all the artists who are contributing immensely to film music and assure them of Radio Mirchi’s support in all their endeavours in the coming years.”
Speaking on the occasion, Chairman of the Jury – Tamil, Mr. Gangaiamaran, says “In the midst of a plethora of awards, I am very happy to be associated with Mirchi Music Awards simply because this is one award which is conducted in a very fair and unbiased manner. The very intent of the award is to recognize outstanding music talent and give everyone one a chance to win; hence the entire judging is done by a panel of jury members who are established professionals from the music and film fraternity. Furthermore, the entire process is audited to ensure the credibility of the awards! I know that the music fraternity in the Tamil film industry is looking forward to this award and the recognition it brings and needless to say the work of the Grand Jury has been a tough one with an amazing body of work showcased. Our congratulations to the creators of this fantastic work and very soon the best of the best will be felicitated at the grand event on Aug 16th”
Radio Mirchi has been the undisputed leader of the Indian Radio Industry since its inception 2001. It has been ranked No.1 in all IRS (Indian Readership Survey) surveys till date in terms of the national reach – the only survey which measures radio listenership across the country.