Mumbai: After launching a national awareness campaign ‘Care Karona’, one of the largest and most awarded private radio networks in India, 93.5 RED FM is now urging people to practice social distancing amid Coronavirus Pandemic and stay at home. RED FM has come-up with a creative rendition of its logo to emphasize on the importance of social distancing.
RED FM’s ‘Care Karona’ initiative was launched to spread authentic information in this crucial period, which involved on-air and digital engagements. RED FM has continued to roll out creative communication and advertisements supporting “Social Distancing’ and ‘Work from Home’. Their latest piece highlights that copywriter and art director created the ad while working from home. The ad therefore, encourages everyone reading it to stay at home and follow social distancing.
Whether it is exclusive interviews with medical experts, RJs doing 20 seconds speed links in their shows with an alarm that highlights the importance of hygiene, taking-up WHO’s ‘Safe Hands Challenge’ or giving Work From Home to all their employees, RED FM is doing every bit to ensure mass awareness while maintaining safety of their staff.