Cosmeceutical brand Re’equil is celebrating its fifth anniversary with a new campaign titled ‘Let’s Break The Chain’. This campaign highlights the brand’s commitment to supporting self-confidence and individual beauty, stated an official statement.
A campaign film of over five minutes features multiple women who speak about how they felt and were made to feel insecure about their appearances. Some for being short, some for being on the heavier side, and so on. They speak about their paths to self-acceptance. The film ends with the message that 66 pc individuals suffer from insecurities about their appearance because of someone’s remark and urges the audience saying, ‘Let’s break the chain. Be kind.’
Vipul Gupta, Founder, and Director, Re’equil India, said, “Reaching our significant fifth anniversary milestone, we are incredibly proud of the trust and support from our customers, partners, and the entire Re’equil family. Our goal is to create a ripple effect, inspiring countless hearts with stories of genuine acceptance. Through a community of empathy and compassion, we hope to encourage individuals to embrace their authentic selves. Re’equil’s loyal customer base has grown over the years due to our unwavering commitment to quality, transparency, and inclusivity”
Re’equil was established in 2018 as a direct-to-consumer cosmeceutical brand. It is also present across online marketplaces and at over 100 retail MBOs in 30 cities today.
