Bangalore: VOGO, a tech-enabled self-ride two-wheeler rental service, announces the launch of a new intriguing initiative – VOGO super striker for IPL lovers on its app. The in-app gamification will allow VOGO app users, to play a daily IPL Trivia which allows them to win iPhones, Credits, Rewards & other gifts.
As per the rules of the league, a VOGO app user can play one game every day in which they have to answer three IPL related questions per quiz. For every right answer, the playing user will get 2 runs. After making a cumulative score and achieving a milestone of 10, 20,30…180 runs, the playing user can unlock the rewarded scratch card to win the prizes. The bumper milestones at 50, 100 and 150 runs will honour the players with bigger reward. Capturing the information in a video, VOGO is also running a teaser on its social media platforms including Instagram, Facebook and Twitter.
Talking about the launch, Padmanabhan Balakrishnan, Co-founder & COO, VOGO said, “IPL is not just a game. It’s an emotion that every Indians feels from within and celebrate like a festival in a country like ours. With VOGO Super Striker, we intend to bring that essence to our daily experience, which shall engage our riders & help them win bumper prizes.”
VOGO has been actively running intriguing campaigns to engage its customers on its social media platforms and application. The company also launched #GosafewithVOGO campaign some time back enabling its riders to have safe rides with VOGO and ensuring their safety by introducing various small but meaningful initiatives. The company recently got Amol Parashar & Abish Mathew, two notorious entertainers on board for its digital ad films and creating a sense of responsibility and awareness among the audience to stay safe while travelling.
Here are the links to the promo video: