• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, June 26, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Royal Enfield concludes its ArtofMotorcycling campaign in India

by Editorial
October 22, 2020
in Brand Stories, Featured
3 min read
Royal Enfield announces INR 20 Cr towards India’s fight against Covid-19
Share Share ShareShare

New Delhi: Royal Enfield, the global leader in the mid-size motorcycle segment, has concluded the first edition of its designing platform – ArtofMotorcycling. While the brand is a symbol of exploration and self-expression, moments, and journey captured by our riders, with ‘ArtofMotorcycling’, Royal Enfield decided to celebrate the beauty of riding through the eyes of its audience. The initiative is a great platform for everyone to come together and collaborate by creating new designs and sharing them with the world, with or without professional skills.

The campaign – with an enviable jury panel, including – Gary Inman, Nandita Abraham, Toria Jaymes, and Maxwell Paternoster was initiated to fuel creativity amongst artists, creators, and motorcycling enthusiasts by giving them a canvas to express their love for motorcycling. The campaign received a phenomenal response of more than 10,500 entries from across India, out of which, five entries have been handpicked by the judges as winners.

The idea behind this campaign was to elevate the riding culture and encourage people to ride more and ride pure. Royal Enfield had conceptualized this annual competition to provide young riders/creators a platform to express their love for motorcycling through creative illustrations. The winners will get an opportunity to be a part of the brand in their artistic journey.

The month-long campaign has received a remarkable response and has resulted in bringing together a diverse set of audiences from different cities along with the Royal Enfield community – ranging from avid riders and aspirants to artists, illustrators, and graphic designers under a common umbrella. A total of 10,500+ registrations were received, out of which, 40% were from Tier I towns while 60% of them were from Tier II and Tier III towns.

Shubhranshu Singh
Shubhranshu Singh

Royal Enfield as a brand has always had the community at the heart of all of its engagement initiatives. Speaking about the campaign and about the brand’s association with art, Shubhranshu Singh, Global Head of Marketing, Royal Enfield, said, “Royal Enfield is a brand that has remained relevant to generations of motorcycle riders, and its association with popular culture has been deep-rooted. We have been associated with art for several years now. We celebrate user-generated content and want to create an impact in the cultural mainstream. This campaign was a blank canvas for people to express their love for motorcycling and has seen a phenomenal response. We are very excited to note that we have got equally strong participation from all across the country, particularly from the smaller towns and we are keen to keep this engagement going in the future as well”

After going through all the entries, the esteemed jury finalized Pallab Baruah, Karan Verma, Chetan Patil, Manvendra Singh’s, and Niharika Shrivastava’s designs. Niharika’s artwork was chosen via a poll that was undertaken on Royal Enfield’s Instagram page wherein her design was chosen as the Riders Choice Design. Further to that, the brand will also soon announce the opportunity to intern alongside the apparel team at Royal Enfield. Designs/illustrations of the winners will get featured and printed on the official Royal Enfield merchandise and will get a sum of INR 30,000 each. Aged 21-36, the diverse set of five winners are from across the country – Lucknow, Mumbai, New Delhi, Indore, and Bangalore.

Puneet Sood
Puneet Sood

Speaking on the success of the campaign, Puneet Sood, Head – Apparel Business, Royal Enfield said, “ArtofMotorcycling has served as a creative platform for young creators and motorcycling enthusiasts, giving them an opportunity to express their love for ‘the motorcycling way of life’. Art and motorcycling are effective mediums through which cultural differences are erased, geographical barriers are removed and connections among people are born. This platform has laid out a pedestal for many looking beyond age, profession, and geography. The art that has come out of ArtofMotorcycling is surely going to inspire many more to take up motorcycling.” 

Royal Enfield has always engaged with artists over the years and supported art projects, celebrating the ethos of exploration and motorcycling through the lens of various art forms. In essence, ArtofMotorcycling is a platform conceptualized to pay homage to Royal Enfield’s relentless quest for design perfection and celebrates the dreams, passion, and determination of young creators, inspiring people along the way. Given how phenomenal the response has been, enthusiasts can rest assured that there’s going to be something bigger and better next year. Until then,  keep a lookout for the products with the winning designs, they should be live soon on the RE Apparel website.

Tags: Puneet Sood Royal EnfieldRoyal EnfieldShubhranshu Singh Royal Enfield

Related Posts

Star Jalsha to premiere its new fiction show 'Saheber Chithi' on 27th June
Featured

Star Jalsha to premiere its new fiction show ‘Saheber Chithi’ on 27th June

by Editorial
June 25, 2022
0

Star Jalsha is all set to premiere its new fiction show, ‘Saheber Chithi’ on  27th June and will air every...

Read more
Rajeev Butani joins Prodapt’s Board of Directors
Featured

Rajeev Butani joins Prodapt’s Board of Directors

by Editorial
June 25, 2022
0

Hyderabad: Prodapt, a global consulting, technology, and managed services provider to the connectedness industry, announced that Rajeev Butani, CEO and...

Read more
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions 2022: DDB Mudra, Enormous Brands, FCB India, Leo Burnett, VMLY&R among shortlists on Day 4

June 23, 2022
Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

Cannes Lions Day 3: Dentsu Creative bags second Grand Prix; With 10 more Lions, India’s metal tally stands at 20

June 23, 2022
Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

Cannes Lions 2022: Ogilvy, FCB India, McCann, BBDO India, Mindshare, Dentsu, VMLY&R among shortlists on Day 3

June 22, 2022
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions Day 2: Dentsu Creative India shines with a Gold, India’s metal tally stands at 10

June 22, 2022
Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

June 21, 2022
ABP Network appoints Sameer Rao as CEO of ABP Creations

ABP Network appoints Sameer Rao as CEO of ABP Creations

June 21, 2022

Subscribe to Newsletters

Trending

Suzhal – The Vortex, Exquisite and Inquisitive
Exclusive

Suzhal – The Vortex, Exquisite and Inquisitive

by Anup Chandrasekharan
June 25, 2022
0

I usually don't have the patience to binge-watch a series, but Suzhal: The Vortex, the new series from Amazon Prime,...

Zee cinema brings the WTPs of The Kashmir File’ and Attack: Part 1 on June 25 & 26

Zee cinema brings the WTPs of The Kashmir Files and Attack: Part 1 on June 25 & 26

June 23, 2022
Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

May 31, 2022
BARC Ratings of Hindi GEC for week 35

BARC Ratings of Hindi GEC for week 35

September 8, 2016
BARC Week 13

BARC Week 13: Sony Pal becomes the leader in U+R and Rural

April 6, 2017

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.