MUMBAI: Rupee112, a digital lending platform has launched its latest campaign, ‘A Step Towards Financial Freedom’, aimed at highlighting the crucial role short-term personal loans play in helping individuals navigate various financial challenges throughout different phases of their lives. With a focus on India’s youth, the campaign features a series of videos that showcase how simple, accessible loans can empower people to take control of their finances and achieve their personal milestones.
The campaign unfolds through digital video ads, capturing moments where financial constraints threaten to hold people back from reaching their dreams. However, with Rupee112’s paperless loan process, these challenges are overcome, offering a practical solution to financial freedom.
Vikkas Goyal, founder, Rupee112 said, “At Rupee112, we understand the challenges that the salaried workforce, especially the youth, faces when it comes to managing their finances. Our mission is to ensure that these challenges don’t stop people from achieving their dreams. With our easy, paperless loan process, we provide an accessible solution to bridge the gap and empower individuals to take charge of their financial future. This campaign is a reflection of that mission.”
In the first video, ‘A School Reunion, Reconnected by Friendship’, we meet three childhood friends who live in different cities but are determined to reunite in Goa for the New Year after years of being apart. As they chat excitedly over the phone, one friend, eager to meet his old pals, finds himself short of funds. Confused and unsure of how to make the trip happen, he confides in his father. His father introduces him to Rupee112, and with a simple application process, the friend secures the loan he needs. Proud to be the first to book the tickets, he sends it to the group. The video ends with all three friends meeting at a café in Goa, their laughter and joy serving as a testament to the power of financial access in reconnecting hearts and minds.
Link:
Mayank Saxena, marketing head, Rupee112 said, “We wanted to create a campaign that truly resonates with our audience by showcasing the everyday struggles and triumphs people face when it comes to finances. The beauty of Rupee112 lies in its simplicity and accessibility. It’s not just about providing loans; it’s about making life’s moments – whether they’re big or small – a reality. We hope this campaign inspires individuals to take that step toward financial freedom, no matter what phase of life they’re in.”
The second campaign video humorously portrays a common situation where financial constraints can arise unexpectedly. At a café, a man, Varun, is caught off guard when presented with the bill. Embarrassed, he jokes about working to pay it off but finds a quick solution with Rupee112. The waiter introduces the app, showcasing its instant loan service with a simple process. The story highlights Varun’s relief as he clears the bill and leaves with his partner. The aim is to reinforce Rupee112’s tagline: “Ease Out Your Loan Hiccups”.
Link:
In the third and final script, ‘A Sister’s Sacrifice’, a young woman is seen struggling to make ends meet on her Rs. 30,000 salary. When her younger brother asks her for a laptop to complete his college assignments, she is at a loss. While she wants to help him, she simply cannot afford it. During a tea break with a friend, she is advised to apply for a loan from Rupee112. With the quick and easy loan process in place, she secures the funds she needs, buys the laptop, and is able to support her brother’s education. This story resonates with many, as it portrays the everyday financial sacrifices siblings make for one another, made possible through the simplicity of short-term financing.
Link:
