Bangalore: Rupeek, a doorstep gold loan company, has announced gold loans at 0.49% interest per month. To promote the new offering, the company has gone live with a 360-degree marketing campaign that features the most popular on-screen couple, Manoj Bajpayee and Priyamani.
The TVC highlights the pain points of the customer seeking a gold loan with the message, ‘Ab lijiye Gold Loans ghar baithe @0.49%* p.m. interest’. While the offering is live in all the cities where Rupeek operates, a comprehensive marketing campaign across TV, OOH and Digital is live in key markets namely Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and Maharashtra.
On the launch of the campaign, Shalabh Atray, SVP, Marketing and Digital said, “Our new 0.49% p.m. interest rate offering is in-line with Rupeek’s plan to provide customers with an easy access to secured credit and help them accomplish their aspirational goals. While India continues to look for better options to avail credit, Rupeek’s flagship, technology backed doorstep gold loan has been a runaway success and we will continue to deliver our gold standard consumer experience across cities.”
