Mumbai: Sam & Andy, a Mumbai-based ‘Revenue-Marketer’ company, has been awarded the integrated marketing mandate for Aroma Care, a prominent personal care and beauty brand.
As part of the mandate, Sam & Andy will take on the role of a plug-n-play CMO, overseeing a comprehensive 360-degree brand and marketing strategy to drive revenue growth. The agency will craft impactful brand positioning, develop a portfolio management dashboard, and design strategies to better serve Aroma Care’s audience. They will also focus on nurturing online communities through social media strategies aligned with current trends, running targeted ads across various platforms, and integrating business analytics to offer valuable insights that strengthen brand operations.
Aroma Care, with over 30 years of expertise in retail and distribution in the personal care category, offers natural skin care, hair care, and beauty salon products. The brand aims to provide superior quality products that meet the needs of today’s women, blending modern technologies with a focus on performance.
Sameer Joshi, Founding Partner at Sam & Andy, shared, “It is always a pleasure working with good humans, and we experience this day-in & day-out. When you partner with entrepreneurs who not only trust you but also give you full freedom to perform, the responsibilities and ownerships are high. We enjoy that thoroughly at Sam & Andy. We have started delivering results as a team. Looking forward to making this brand one of the most sought-after in the personal care and beauty space.”
Anindya Ghosh, Founding Partner at Sam & Andy, further commented, “It is a competitive and challenging category to work in. Along with great products, you need great marketing strategies to build the brand. We have positioned the brand as ‘Uncomplicate Beauty,’ which translated into the tagline ‘Beauty, Now Easy.’ This clear differentiation is helping us develop our creative executions, sales, and marketing initiatives. We have already seen fruitful results month-on-month, and we thank our client for trusting us in this journey. It’s truly a client-agency partnership driving greater results.”
Shri Rajesh Jain, Chairman of Paras Cosmetics Pvt. Ltd., Aroma Care, commented on the new partnership, saying, “When we met Sam & Andy for the first time, we realised they are the right partners to manage our business. We wanted a team of partners who understand the Online and Offline way of doing business and they are well equipped to manage the same. Having observed their approach towards identifying and solving problems, grounded attitude and proactiveness, we are sure to soar to greater heights.”
In addition to its strategic marketing efforts, Sam & Andy also conceptualized and executed a film for Aroma Care, encapsulating the brand’s message of making beauty easy and accessible, while spreading the values of kindness and compassion.
