The Indian women grooming brand Sanfe has rolled out their new digital campaign #SanfeRazorlution. With the new campaign, Sanfe targets the women in the age bracket of 18-35 years with the aim to normalise face shaving which is a rather easy, painless and convenient method.
The campaign emphasizes the benefits of face shaving with the aim to debunk some myths, give accurate information and create a space for further conversation. Through this campaign, Sanfe is celebrating women by empowering them to actively break down stereotypes and remind themselves to not be afraid to choose their own unique path.
Speaking at the campaign exclusive launch, Harry Sehrawat, Co-founder of Sanfe said, “When it comes to face skin, shaving is not as popular as other hair removal methods. Many people do not perceive shaving to be a safe alternative owing to a lack of understanding or simply ignorance. Also, face shaving is always seen as men’s choice.”
“Through the campaign #SanfeRazorlution, we would like to debunk the myths around face shaving and drive awareness about the tremendous benefits of shaving as a result of increased social awareness. Our campaign aims to convince women that face shaving is a revolution and the new normal which is not limited to men anymore. We hope to provide correct information, the right way of shaving and open a dialogue regarding shaving. Face razors are easy and safe to use and can help result in clear skin in no time from the comfort of your home,” he added.