SATO, a part of Lixil, unveiled a new brand identity globally with an updated tagline – ‘A Better Life. Every Day.’– and a refreshed look that reflects its customer-centric approach to business and impactfully communicates the brand’s purpose.
The brand stated that the new tagline – A Better Life. Every Day will help to establish a stronger emotional connection with its customers and stakeholders. The brand has also launched a brand film on YouTube.
Together with the refreshed identity, SATO has developed the brand personality that run through its new graphics and colours, which are – human, youthful, vibrant, empowering, aspirational, optimistic, and caring.
Speaking about unveiling the new brand identity, Janaina Campoy, Leader, Global Marketing and Communications, SATO said, ‘We are thrilled to unveil our refreshed brand. As a business, SATO focuses on transforming lives by developing affordable sanitation and hygiene solutions that empower people everywhere to live a better life, every day. Our refreshed brand distils our core values and is distinctive, consistent, and easily recognisable and we will use it as a foundation for marketing, branding, and communications to create resonance with our customers.’