Mumbai: Shobiz, the experiential communication agency of Havas Group India, has completed 40 years of successful operations in India. A pioneer in the experiential marketing and communications space, Shobiz has been offering unparallel strategic planning, communication & content design, creative, graphic & architectural design, audience acquisition, production, and logistics for the last four decades. Founded in 1982, the Mumbai-headquartered Shobiz has four offices and over 250+ professionals across India.
To commemorate this milestone, Havas Group India and Shobiz have launched a new brand identity, a new logo – Shobiz Havas – to display the company’s integration with the French network. In addition, Shobiz has also launched a 40-year celebratory logo to mark this momentous occasion. In 2019, following Shobiz’s acquisition by the Havas Group India, the agency became a critical strategic pillar in the growth of the network in the country.
This legacy company in the field of events, activations, and experiential, has a history of evolution spanning over four decades.
Rana Barua, Group CEO, Havas Group India, said, “I want to congratulate Sameer and the entire team at Shobiz Havas for achieving this tremendous milestone. Its legacy and reputation in the market is unrivalled. Over the last 4 decades, Shobiz has gone through several transformations, but the one over the last two years was perhaps the biggest in the history of the company and reflects in the business growth of the company despite the market challenges. Very soon, the company will venture into newer functions and partner many of our group companies to offer a meaningful and seamless brand journey to clients.”
Sameer Tobaccowala, CEO, Shobiz Experiential Communications, said, “The legacy of Shobiz in the field of experiential is unmatched. The brands that we built over the last 4 decades and the long-standing client relationships that we cherish are a testimony of this legacy. I take this opportunity to thank everyone who associated with us over the years. A huge thanks to Havas Group global and Rana Barua, Group CEO, Havas Group India, who stood by us when we were at our lowest. I also want to thank my team for their unwavering support. Lastly, we wouldn’t have been here without the business acumen of my father Rehmatali Tobaccowala, who taught us to never say never, always be open to learn and do it all with impeccable humane touch and a sense of joy.”