Mumbai: Škoda Auto India’s upcoming Kylaq SUV will collaborate with artist Harun Robert, also known as Rob, to design its camouflage. The design will be crafted in an interactive session with Škoda fans. This initiative follows the Kylaq’s successful naming campaign, adding another unique element to its launch.
Commenting on the association, Mr. Petr Janeba, Brand Director, Škoda Auto Indiasaid, “Our all new Kylaq is a car intended to democratise European technology on our roads across India. I am looking forward to the initial feedbackabout the driving capabilities of Kylaq, which is key for us at Škoda Auto India and something that we areallvery proud of.We want our customers and Fans of Škoda to be part of every milestone in this launch. Which is why we had the naming campaign, with the belief that the people of India should name our all-new SUV. Our association with the fantastic design artist Rob and our fans, who together, will come up with a camouflage for the Kylaq is the next step in this journey. The camouflage is to ensure the Kylaq stays covered when undergoing testing, and its design will reflect the diversity of the people of India.”
Artist and visionary Rob, known for his award-winning TV show, engages audiences with innovative DIY projects. With a strong social media presence, he collaborates closely with a diverse, creative fan base.
Škoda Auto India’s Fans of Škoda, established in 2022, connects customers directly with the leadership team. With over 700 members involved in events, drives, launches, and feedback, they influenced the Kylaq’s name and will help design its camouflage.
Rob will collaborate with Fans of Škoda in a two-day workshop to design camo for the upcoming Kylaq. The fans’ expectations for Škoda’s new SUV will be integrated by Rob to create a unique camouflage design based on their input.
The Kylaq, Skoda Auto India’s initial compact SUV, will debut the Modern Solid design in India, sharing the MQB-A0-IN platform with Kushaq and Slavia. Featuring high ground clearance and wheel space for rough roads, the Kylaq exemplifies SUV characteristics.
The Kylaq is undergoing testing in India, preparing for production with local suppliers. This SUV, based on a larger car platform, will offer a ‘big car’ feel within a compact design. It’s Škoda Auto India’s third new product for India, following the Kushaq in 2021 and the Slavia in 2022, set for release in 2025.
