MUMBAI: Sony Pictures Networks India (SPNI) is set to bring ‘Wheel of Fortune’ to India. It will be hosted by Bollywood Actor Akshay Kumar.
It will be on linear TV and on the digital platform SonyLIV. This cross-screen strategy aims to allow brands to tell a unified story — from living rooms to mobiles — with measurable impact and recall.
More than just a format launch, ‘Wheel of Fortune’ will represent a content and brand integration revolution, combining global IP strength, star-led game show, and interactivity with Play Along on Sony LIV.
Highgate Entertainment has licensed the format to Sony Pictures Network India and Frames Production Company is producing the Indian edition for Sony Pictures Networks India.
Nachiket Pantvaidya, Business Head, Sony Entertainment Television, said, “Sony Entertainment Television has long pioneered the reality format space in India, consistently introducing globally successful IPs that engage audiences at scale. With Wheel of Fortune, we’re adding another marquee global franchise to the portfolio, bringing high-energy entertainment to Indian homes. Anchored in our strategy across Sony Entertainment Television and Sony LIV, the show promises to create a powerful brand-building and engagement platform, offering advertisers unparalleled reach and impact across television and digital.”
Kumar said, “ ‘Wheel of Fortune’ has been a beloved show for millions around the world, and I’m truly excited to bring its Indian edition to audiences here. Its multi-generational appeal and the thrill of puzzle-solving have made it a global favourite and I’m confident it will be immensely enjoyed by Indian audiences. With the combined reach of Sony Entertainment Television and Sony LIV, Wheel of Fortune India will engage viewers across platforms like never before.”
