With an aim to enable and empower the budding Influencers and content creators of smaller town and cities, passionate content Tech Entrepreneur Sourabh Kumar has launched a digital platform ‘VidUnit’, India’s only influencer management platform which works in 13 Indian languages.
Sourabh adds, ‘I was born and raised in a small town in Bihar and I am aware of the talent in smaller cities, especially the younger social media savvy generation. But, what lacks is exposure and guidance that separates them from bigger influencers in metros. I wanted to create a platform that will bring the talent and brands under one umbrella and ease their process of connecting. The language of preference will make the process only simpler and give brands from across the country umpteen options, hassle-free. Once the influencers register, they can see what campaigns are already running or what is in the pipeline. We also help content creators increase their reach through content distribution. This gives them a fair choice and an opportunity to earn a livelihood from the confines of their house”.