Tata Asset Management company, as a part of its ‘Desh Kare Nivesh’ initiative, has launched what is billed as an investor education campaign ‘Yeh Jugalbandi Hai Sahi’. The campaign underlines that stability and growth in investments can be achieved through investments in large and midcap funds.
An ad film for the campaign bears the logo of Tata Mutual Funds. It has been designed by Asymmetric Creative.
The film features a seasoned musician (ustad) playing an Indian string instrument. She is soon joined by a younger woman playing the electric guitar. Their notes result in a harmonious piece of fusion. A voice over likens this to investing in large and midcap funds, for stability and growth.
The 21-day campaign will see digital amplification of ads and creatives across social media platforms, informed an official statement.
Ashish Pawar, Head – Marketing, Tata Asset Management, said, “We are delighted to launch our new campaign – ‘Yeh Jugalbandi Hai Sahi’, as a part of ‘Desh Kare Nivesh’ initiative. We have leveraged various art forms like music and dance, to explain the art of investment and further educate investors about large and midcap category. The fusion of large-cap and mid-cap investments meets the current demand, combining the stability of established companies with the growth potential of emerging ones to create a sustainable and moderately rewarding financial composition.”
The statement explained that large-cap stocks are of the top 100 companies based on market capitalisation, while mid-cap stocks rank between 101 and 250.
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