Tata Sampann has launched its Blended Spice range consisting of Puliyogare, Malabar chicken, Sambar masala and Masala rice mix across Karnataka.
The latest Television commercial by Tata Sampann stars Priyamani in a double role & captures the essence of delectable home-cooked food along with the Tata Sampann blended spices. The commercial delivers the message of the brand’s commitment to serve authentic flavour with its range of blended spices through a relatable and light hearted exchange between twin sisters, Priyamani and Gyanmani.
Commenting on the campaign, Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products, states, said, “We are delighted to launch Tata Sampann blended masalas, a new portfolio that complements our current pure spices category which is especially crafted for the South consumer after multiple rounds of research and tasting with consumer households. Considering our efforts to preserve natural goodness, our products are high in quality and sensory value, and hence have the right flavour. We are also elated to partner with Priyamani, who represents this brand impeccably and has a strong resonance across these markets. There is a personal touch to her and how she relates with the audience which is remarkable. We are confident that our new blended spices, with their authentic flavours coupled with the heart-warming creative with Priyamani, will be the go-to choice for consumers seeking great taste.”
Speaking on her association with Tata Sampann, Priyamani said, “I am delighted to be a part of the Tata Consumer family. As a Tata Sampann consumer myself, I am convinced that the brand has an incredible product line and as these blended spices are especially crafted to suit the southern customers, I am excited to share the incredible flavor palate with them. My experience in the film industry has taught me that if you truly believe you have something valuable to offer, doors of opportunity will open for you, and I sincerely believe that Tata Consumer Products is here to touch the heart (and taste-buds!) of every consumer.”
Watch the film here: