• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, March 8, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Cable & DTH

Tata Sky launches localized marketing campaigns in Kerala, Punjab and West Bengal

by Editorial
February 10, 2021
in Cable & DTH, Featured
2 min read
Tata Sky maintains its pole position with 32.58% market share, indicates TRAI Report July-September’20 quarter
Share Share ShareShare

Mumbai: Drawing inspiration from the local flavour of each state, Tata Sky, India’s leading content distribution and Pay-TV platform, launched region-specific campaigns in Kerala, Punjab & West Bengal to connect with potential customers in these regions. Crafted on the central theme of a superior product offering, the campaign focuses on offerings such as 1 TV+2 mobile screens, customised packs for specific states, fantastic HD picture quality of the set-top box and 24×7 customer-care service. Thus, making Tata Sky the best entertainment delivery option for the consumers.

The 360-degree campaign derives inspiration from the inherent local culture and insights of the audiences in each state and was delivered using high reach and impactful mediums across ATL. The campaigns also targeted the local Tata Sky dealers with customized communications. Taking a hyper-local approach, three different ad campaigns were created for Kerala, Punjab and West Bengal, imbibing the regional languages that resonate with the local consumer in each region. The ad campaigns share a common messaging of how a Tata Sky connection can add value, not just for an individual but for the entire family.

Anurag Kumar
Anurag Kumar

Talking about the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky, said, “We launched these integrated campaigns in 3 states, in each case drawing inspiration from local culture. Content consumption and consumer tastes are quite different in various states of India, and hence advertising needs to go local wherever relevant. The campaigns in Malayalam, Punjabi and Bengali languages were rolled out in the three states, reaching over 23.1 Million households and 73.1 Million people. The ad films showcase the distinctive features such as watching Live TV on mobile phones and specially curated packs. Thereby, keeping up to Tata Sky’s commitment of providing the complete family entertainment solution.”

Being the leading DTH player in the industry with over 22 million subscribers, Tata Sky, plans to further win the confidence of potential customers across the country with its pioneering technology and distinctive customer service.

Tags: Anurag Kumar Tata SkyTata Sky mobile app

Related Posts

Realatte bags digital mandate for Real Estate Brand Dosti Realty
Advertising

Realatte bags digital mandate for Real Estate Brand Dosti Realty

by Editorial
March 8, 2021
0

Mumbai: Realatte, one of the leading real estate digital marketing agencies, recently bagged the entire digital marketing mandate for the...

Read more
ZEE5’s #RoleReversal campaign celebrates the Spirit of Womanhood
Featured

ZEE5’s #RoleReversal campaign celebrates the Spirit of Womanhood

by Editorial
March 8, 2021
0

Mumbai: On the occasion of International Women’s Day, ZEE5, the OTT platform and multilingual storyteller for a Billion Indians, has unveiled...

Read more
Women at ZEEL: Nimisha Pandey, Archana Anand, Shyamala Venkatachalam and Shailja Kejriwal

Women at ZEEL: Nimisha Pandey, Archana Anand, Shyamala Venkatachalam and Shailja Kejriwal

March 8, 2021
R. Bangla to go LIVE from tomorrow, 7th March 2021at 8 am

R. Bangla goes LIVE today, 7th March 2021 at 8 am

March 7, 2021
We use a mix of art and science to find and create hits: Devashish Sharma, Country Head, Wattpad India

We use a mix of art and science to find and create hits: Devashish Sharma, Country Head, Wattpad India

March 6, 2021
From breaking stereotypes campaigns to Social media Initiatives: Brands Celebrate Women’s Day in a grand manner

From breaking stereotypes campaigns to Social media Initiatives: Brands Celebrate Women’s Day in a grand manner

March 8, 2021
We have 25% of our ad spends on digital platforms and 38% on print: Eshwar N, Casagrand

We have 25% of our ad spends on digital platforms and 38% on print: Eshwar N, Casagrand

March 6, 2021
I am proud of the ‘all woman team’ we have built & the work we do together: Richa Singh, Natural Diamond Council

I am proud of the ‘all woman team’ we have built & the work we do together: Richa Singh, Natural Diamond Council

March 5, 2021

Subscribe to Newsletters

Trending

MG George, Muthoot Group Chairman
Featured

MG George, Muthoot Group Chairman passes away

by Editorial
March 6, 2021
0

The chairman of Muthoot Group, MG George Muthoot, passed away on Friday at 72 in New Delhi. George was the...

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
Brands Celebrating International Women’s Day through innovative campaigns

How brands are acknowledging International Day of Women?

March 8, 2021
Carat India appoints Ashish Singh as Vice President - Planning

Carat India appoints Ashish Singh as Vice President – Planning

March 8, 2021
R. Bangla to go LIVE from tomorrow, 7th March 2021at 8 am

R. Bangla goes LIVE today, 7th March 2021 at 8 am

March 7, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.