Mumbai: The Indian Garage Co. (TIGC), one of India’s fastest-growing fashion apparel brands, has announced the launch of its latest Streetwear drop alongside Outlawed, a bold cinematic brand film that challenges the country’s hype-driven streetwear culture. Rooted in rebellion and individuality, the new drop rejects inflated price tags and logo obsession, instead offering “real fits for real people.”
Designed with global silhouettes and a local edge, the collection features grunge patchwork, graffiti-inspired graphics, and baggy silhouettes that channel the raw energy of skate parks, hip-hop culture, and street art. The campaign underscores TIGC’s commitment to making quality streetwear an accessible form of personal expression.
Commenting on the drop and its launch campaign, Anant Tanted, Founder and CEO, The Indian Garage Co., said, “In India, streetwear has largely been treated as a luxury being pushed out at inflated prices because of hype and heavy branding. At Indian Garage, we believe streetwear should be about expression, not exclusivity. With Outlawed, we’re cutting through that noise to show that you don’t need to pay a premium to own great design. With this campaign our aim is simple: make global-quality streetwear accessible at the right price, so people can focus on identity and creativity rather than the logo on a tag.”
The Outlawed film is a gritty visual narrative exploring the clash between conformity and freedom. Through symbolism and cinematic craft, it portrays a protagonist bound by societal rules alongside his alter ego in streetwear—embodying liberation, individuality, and the courage to break free. With fast cuts, fire, smoke, stylized low frame-rate sequences, and striking VFX, the film brings underground culture to the fore.
The campaign will be anchored on Instagram, with wider rollouts across YouTube and in-store screens. With Outlawed, The Indian Garage Co. signals a new chapter for Indian streetwear—stripping away hype and inflated pricing to deliver authentic, bold, and accessible design. More than a drop, it’s a movement that redefines how India wears its identity.
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