Mumbai: With India becoming the fastest growing automobile market in the world and individuals looking for the best in-class products, Times Network has tied up with the most authoritative automobile expert magazine, Autocar India. Viewers will now get to see the car reviews by the most authentic and highly insightful car experts on two of the most powerful news channels in India, ET NOW and Times NOW, from 11th December 2015 onwards.
Autocar India is widely quoted by the media across the globe for its detailed views. In addition to providing car reviews in the most insightful manner, the magazine gives its readers unmatched access to the automobile industry news. With the likes of Hormazd Sorabjee, Editor – Autocar India, who has three decades of experience, and Narain Karthikeyan, India’s first F1 racer set to grace the television screens, viewers can be assured of the most engrossing and informative ride of their lives with every episode of Autocar India.
Speaking on the partnership, Arnab Goswami, President – News and Editor in Chief, Times NOW and ET NOW, said, “We are delighted to have tied up with India’s most respected experts in the automobile circuit to launch The Autocar Show. I am sure that Hormazd and his team will make the show a one-stop destination that caters to the needs of everyone interested in the magical and enticing world of automobiles. The Autocar Show, which will air on ET NOW and Times NOW, will add to the world class quality, variety and relevance of our programming bouquet.”
Hormazd Sorabjee, Editor – Autocar India said. “We are thrilled to have tied up with Times Network which will give a huge boost to the popularity of The Autocar Show. It’s not just the fact that both ET Now and Times Now are undisputed leaders in their genres but the high energy and passion of the Times Network that motivates us to go that extra mile to deliver cutting edge content.”
The Autocar Show is bound to keep viewers hooked with the variety of its content. The show will review the latest Skoda Superb before any other Indian media! It will look to heighten the enthusiasm through feature activities that have never been carried out before such as driving the Lamborghini Hurracan to Khardung la Pass, the highest motorable road in the world! In addition to such feats, the show will keep viewers informed through its segment that will shed light on the automobile market scenario.
With an elite panel of experts sharing information on the auto sector in the most unique manner, The Autocar Show will air on ET NOW on Fridays starting December 11, 2015 at 10:30 pm with repeats on Saturday (11:30 am and 3:30 pm) and Sunday (10:00 am and 2:00 pm). For those who miss it, the show will also be aired on Times NOW on Saturdays (6:30 pm) and Sundays (9:30 am).