Timex Group to Uplift the Spirits of True Heroes Fighting the Pandemic with #Deshkegaurav Campaign Under TMX Brand

Praising and saluting the frontline workers in their efforts to combat the ongoing global pandemic, Timex Group announced the #देशकेगौरव campaign on its brand TMX’s Facebook page today. Under this 10 days long campaign, Timex Group aims to initiate a series of posts to thank and salute the true heroes of the country for protecting the lives of others around them in such unprecedented time.

Through this initiative, the company is urging people to nominate and tag heroes on the Facebook page of TMXby sharing a brief description of their contribution to the welfare of the society in these challenging times. The company is additionally planning to distribute 1000 TMX watches under this initiative to the nominated heroes. Those who nominate these social heroes would also get a chance to win a TMX watch.

Commenting on the campaign Ajay Dhyani, Head Marketing at Timex India said, “We are delighted to announce #देशकेगौरवcampaign on TMX’s Facebook page. In times of crisis, we need to support and appreciate those helping us by being the front liners in our country. They are risking everything and serving us all, we want to show our appreciation with the self-care they deserve right now. This is our way of giving back to society. The greatest lesson that this pandemic has taught us is- we are all in this together and will bounce back stronger with this unified approach.”

The campaign is expected to last till 12th June 2020 on TMX’s Facebook page. People can nominate #देशकेगौरव on https://www.facebook.com/TMXWatches/. Timex Group has partnered with two television celebrities namely Karan Patel and Sanjeeda Shaikh for this campaign. These two celebrities have come onboard to encourage people to nominate their social heroes and thank our #देशकेगौरव on their social media channels.

Timex Group also salutes all working professionals in addition to the front line workers who are tirelessly working and contributing to this fight against COVID-19.

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Covid-19 has not only affected us, but also engulfed the entire world! But even during this pandemic, there are those heroes who have been working day and night to fight the spread of this virus! I am delighted to be a part of the initiative taken by Timex Group to salute these heroes. All you have to do is nominate your Corona hero and share a few lines about their contribution on the TMX Facebook page and stand a chance to win these watches for yourself and your nominated hero! Come on India, let’s come together and salute these heroes, our 'Desh ke Gaurav'! #TMXWatches #TMX #देशकेगौरव #UnsungHeroes #RealHeroes #CovidHeroes https://www.facebook.com/TMXWatches/

A post shared by Karan Patel (@karan9198) on Jun 3, 2020 at 5:17am PDT