Trailer Park Group APAC, the Mumbai-based arm of the leading global entertainment marketing and content production company, created a video campaign for Amazon’s cloud-based voice service, Alexa.
Timed with Amazon’s Great Indian festival, the video features power couple Ali Fazal and Richa Chadha and drives home the usefulness of Alexa that every Indian household can enjoy. The video shows how Ali brings a smile to Richa’s face with a little help from Alexa.
The film further showcases the Alexa’s abilities to turn any household into a ‘smart’ home with simple voice commands. The agency worked with the Alexa India marketing team to design the campaign and execute from production to delivery.
Commenting on the new campaign, Tamagna Ghosh, Managing Director, Trailer Park Group, APAC said: “Smart home appliances are a welcome addition to every Indian household today because of their noteworthy functions that make daily chores a breeze. Since Diwali is a festival of joy, we at Trailer Park Group APAC focused on the two pillars of humour and love that shape up the conversation between Ali and Richa. Interspersed with Alexa’s variety of uses during their conversation, we enticed the audience towards the next level of ease in lifestyle available with attractive discounts during Amazon’s Great Indian Festival. Thrilled to collaborate with Amazon for this special Diwali campaign, we are glad to witness our creative assets impact viewers across many touch points.”
“Smart home adoption in India is becoming mainstream. The simplicity of controlling home-appliances with voice commands to Alexa is a magical experience. We have worked with multiple brands to ensure their connected devices work with Alexa and customers have a wider selection to choose from”, said Abhishek Bhatnagar, Head – Product Management for Alexa, Amazon India. “It’s great to work with Trailer Park for showcasing the ease of setting up a smart home with Alexa through this video and with the talent powerhouse duo of Richa and Ali. I hope that customers make the most out of the ongoing Great Indian Festival and deals on Amazon devices and smart home combos”, he added.
View the film here.
