New Delhi: The pandemic has seen a boom in video content consumption and has accelerated the growth of e-commerce platforms to penetrate deeper in India. However, even today, out of 572Mn Indian Internet users, only 8% (~105Mn) shop online. This huge gap is because of a lack of relevant lifestyle content and inspiration, including fewer product recommendations in their own language which makes it difficult for the users to make purchase decisions. The power-packed combination of video content coming from trusted faces (KOLs) and the ability to buy products from them will solve these pivotal concerns for the Next Half Billion users who are coming online.
Trell, India’s largest Lifestyle Community platform, has announced that its social commerce has been witnessing outrageous success within the first three months of launch. KOLs (Key Opinion Leaders) on the platform are bridging the gap between brands and their potential customers by sharing their subject matter expertise and hence educating the customers about various products and services in their own languages. This enables users to make well-informed decisions and buy the products from within the platform.
“Our vision at Trell is to empower Indians to make better lifestyle choices. With social commerce, we are enabling millions of KOLs, across the country, to become micro-entrepreneurs and make a sustainable source of income by sharing their learnings and experiences with the community.” Says Pulkit Agrawal, Co-Founder, Trell. “More than 65% of the users on Trell are women and we believe that we can provide them with greater financial inclusion and economic empowerment in the society .” He adds.
Since the launch, the platform has partnered with 500+ established and upcoming brands across makeup, personal care, health, and wellness categories. Trell has also witnessed an overwhelming response from the community and is the fastest growing social commerce platform in India with 100% M-O-M growth on transactions. Currently, available in 8 Indian languages with more than 10 billion monthly views on the platform, Trell is now leveraging the popularity of its 15 Million+ creator base to meet the demands of its growing base of 100 Million+ users.
“We are creating a D2C operating system, where brands have the capability to expand their reach to the deep pockets of India through the power of our KOL’s content, in their own language. This will open them up to the opportunities of enhanced product discovery, curated personalized shopping experiences, and also convert sales with our vast user base. ”, Says Bimal Kartheek Rebba, Co-Founder, Trell.