Mumbai: Leading insurtech platform Turtlemint, today announced the onboarding of India’s beloved cricket team captain Mahendra Singh Dhoni as brand ambassador.
Through the 360-degree campaign “#ActiveHoJao” Turtlemint aims at sensitising passive consumers about the importance of insurance and converting them into active ones. Turtlemint through its user-friendly technology and 1.4 lac+ insurance advisors (PoSPs) has already onboarded 34 lac customers across 45+ insurers in its short journey.
Commenting on the association, Dhirendra Mahyavanshi, Co-founder Turtlemint, said, “Millions look up to Dhoni to seek inspiration for a fit and active lifestyle. Hence, we are delighted to partner with him on our mission towards making insurance awareness an integral part of an active lifestyle. Active doing isn’t only about purchasing insurance; it is as much about staying aware of one’s evolving insurance needs and upgrading one’s covers from time-to-time, based on life stage requirements. We are hopeful that through this association, we will be able to appeal to consumers across the country to be insurance-active.”
Turtlemint’s research has shown the difficulties consumers face while buying an insurance product, leading to under-insurance (or no insurance at all) in dealing adequately with the financial risks of accident, critical illness or death. Often the need for ‘right advisory’ is much bigger than the need for product choice. Turtlemint brings the power of expert local advisors empowered with the best insurance technology to get consumers to “be and stay active” in insurance in an effortless manner.
Anand Prabhudesai, Co-founder of, Turtlemint said, “This is our first foray into an integrated brand campaign. We have curated a wide mix of media like television, print, OOH and digital to take our unique message and story to India. It’s a story of how technology is not just pushing insurance penetration but also enabling lacs of insurance entrepreneurs in the smallest towns and cities of India to do more. We are sure that Dhoni’s far-reaching connection will go a long way in getting our story heard, and building support for our mission. ”
Mahendra Singh Dhoni added, “A sudden health emergency in a family can create financial problems. With proper guidance from trusted experts, insurance is a must to cover maximum risks. Turtlemint makes this process easier by enabling advisors with an app, ensuring that every person is given the best insurance advice. I am excited to be a part of Turtlemint’s vision of getting maximum people in our country, properly insured.”
