New Delhi: Leading US-based B2B Media Publisher Valasys Media is aiming for a major global expansion drive in 2021, with aggressive plans to strengthen its presence in India. With COVID-19 serving to boost the demand for B2B marketing, the organization aims to touch a revenue of Rs. 300 million in India this year and establish its presence among the top 3 B2B Media Providers in the country.
Valasys Media is a globally acclaimed B2B Media Publisher offering data-driven services including lead generation, appointment setting, event support, account-based marketing, lead nurturing, event promotion services, list building services, and content syndication, to name a few. The organization has a strong presence in the US, India, and the UAE and is aiming to expand services to Europe this year.
Founded in the year 2015, the New Jersey headquartered company that aims to empower marketers with powerful insightsis looking to touch a revenue of INR 300 million in India in FY 2021-22, USD 34 million in the US, and AED 10 million in the UAE.
“The COVID 19 pandemic has brought about a major digital push and boosted the demand for B2B marketing services. In India, a large number of small businesses who had little or no digital presence till last year have gone online and are aggressively looking to boost their businesses by embracing the latest MarTech tools. As a result, the demand for B2B services has witnessed a dramatic jump. Having successfully accelerated the pace of embracing digital transformation and MarTech technologies last year, Valasys Media is looking to significantly strengthen its market in India. Revenue wise we are aiming to achieve a 60% growth in India this year,” said Mohammad Tareeq, CEO, Valasys Media.
In line with its objective to expand its presence geographically as well as by adding new services to its bouquet, Valasys Media aims to hire over 70 new employees this year globally including India, the US, and the UK.
“We are aggressively looking to add new departments and services to our domain. For this purpose, we are also aiming to hire over 70 new employees. By building on our brand resonance, we also plan to maximize our revenue margins so that we are amongst the top 10 B2B Media Publishers within the U.S.A in terms of revenue and among the top 3 B2B Media Publishers in India. We are also anticipating onboarding another 10-15 elite customers in the current year,” added Tareeq.
Achieving greater personalization and making services more experiential and intent-based for marketers is a priority for the organization as it works to further improve and tailor its offerings to meet the widespread needs of its existing and potential customers.
The amalgamation of intent-data in ABM strategy makes marketing and sales activities more targeted, personalized & better-informed. The company is also looking at extending the prime geographies for its niche services such as lead generation and database management. At the same time, channel partner additions are also on the cards.
“B2B marketing is increasingly turning towards greater personalization. Account-Based Marketing (ABM) and Intent-based solutions are therefore among our key focuses this year. Creating a personalized experience for potential target accounts and existing clients feeds the initial stage of account identification and lead scoring. Using intent-data to perform ABM will allow us to create personalized experiences for both the potential target accounts and existing clients. Simultaneously, we are focusing on bettering our content management and adopting an agile content strategy to allow us to improve our overall SEO game,” he added.
Artificial Intelligence (AI) and Big Data Analytics-based services are another key focus for Valasys Media. The organization plans to help its clients make faster business decisions based on outputs and cognitive technologies.