• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, March 5, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

US-Based B2B Media Publisher Valasys Media Eyes India Expansion

Aims to reach among top 3 B2B Media Publishers with revenue of INR 300 million in 2021

by Editorial
February 10, 2021
in Featured, Marketing
3 min read
US-Based B2B Media Publisher Valasys Media Eyes India Expansion
Share Share ShareShare

New Delhi: Leading US-based B2B Media Publisher Valasys Media is aiming for a major global expansion drive in 2021, with aggressive plans to strengthen its presence in India. With COVID-19 serving to boost the demand for B2B marketing, the organization aims to touch a revenue of Rs. 300 million in India this year and establish its presence among the top 3 B2B Media Providers in the country.

Valasys Media is a globally acclaimed B2B Media Publisher offering data-driven services including lead generation, appointment setting, event support, account-based marketing, lead nurturing, event promotion services, list building services, and content syndication, to name a few. The organization has a strong presence in the US, India, and the UAE and is aiming to expand services to Europe this year.

Founded in the year 2015, the New Jersey headquartered company that aims to empower marketers with powerful insightsis looking to touch a revenue of INR 300 million in India in FY 2021-22, USD 34 million in the US, and AED 10 million in the UAE.

Mohammad Tareeq
Mohammad Tareeq

“The COVID 19 pandemic has brought about a major digital push and boosted the demand for B2B marketing services. In India, a large number of small businesses who had little or no digital presence till last year have gone online and are aggressively looking to boost their businesses by embracing the latest MarTech tools. As a result, the demand for B2B services has witnessed a dramatic jump. Having successfully accelerated the pace of embracing digital transformation and MarTech technologies last year, Valasys Media is looking to significantly strengthen its market in India. Revenue wise we are aiming to achieve a 60% growth in India this year,” said Mohammad Tareeq, CEO, Valasys Media.

In line with its objective to expand its presence geographically as well as by adding new services to its bouquet, Valasys Media aims to hire over 70 new employees this year globally including India, the US, and the UK.

“We are aggressively looking to add new departments and services to our domain. For this purpose, we are also aiming to hire over 70 new employees. By building on our brand resonance, we also plan to maximize our revenue margins so that we are amongst the top 10 B2B Media Publishers within the U.S.A in terms of revenue and among the top 3 B2B Media Publishers in India. We are also anticipating onboarding another 10-15 elite customers in the current year,” added Tareeq.

Achieving greater personalization and making services more experiential and intent-based for marketers is a priority for the organization as it works to further improve and tailor its offerings to meet the widespread needs of its existing and potential customers.

The amalgamation of intent-data in ABM strategy makes marketing and sales activities more targeted, personalized & better-informed. The company is also looking at extending the prime geographies for its niche services such as lead generation and database management. At the same time, channel partner additions are also on the cards.

“B2B marketing is increasingly turning towards greater personalization. Account-Based Marketing (ABM) and Intent-based solutions are therefore among our key focuses this year. Creating a personalized experience for potential target accounts and existing clients feeds the initial stage of account identification and lead scoring. Using intent-data to perform ABM will allow us to create personalized experiences for both the potential target accounts and existing clients. Simultaneously, we are focusing on bettering our content management and adopting an agile content strategy to allow us to improve our overall SEO game,” he added.

Artificial Intelligence (AI) and Big Data Analytics-based services are another key focus for Valasys Media. The organization plans to help its clients make faster business decisions based on outputs and cognitive technologies.

Tags: Mohammad Tareeq Valasys MediaValasys Media

Related Posts

PhonePe launches Diversity & Inclusion charter to create a more diverse & vibrant workplace
Brand Stories

PhonePe launches Diversity & Inclusion charter to create a more diverse & vibrant workplace

by Editorial
March 5, 2021
0

Mumbai: PhonePe, India’s leading digital payments platform today announced its Diversity & Inclusion (D&I) charter, with the first phase focusing...

Read more
News18 India gears up for the Bengal elections coverage with ‘SabseBadaDangal’
Featured

News18 India gears up for the Bengal elections coverage with ‘Sabse Bada Dangal’

by Editorial
March 5, 2021
0

New Delhi: As the West Bengal electorate prepare to elect the state’s next government, News18 India has announced an array...

Read more
Publicis Groupe augments digital marketing capabilties into Publicis WorldWide

Publicis Groupe augments digital marketing capabilties into Publicis Worldwide

March 3, 2021
Brands Celebrating Women’s Day through their Innovative Campaign ideas

Brands Celebrating Women’s Day through their Innovative Campaign ideas

March 4, 2021
Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

March 3, 2021
Anoop Karumathil Melethil, Maveric Systems

The focus on SEO would be high in 2021: Anoop Karumathil Melethil

March 3, 2021
Sunil Agarwal, Director, Vinod Cookware.

The new markets are big and largely untapped; we look at leveraging the first mover advantage there: Sunil Agarwal

March 3, 2021
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021

Subscribe to Newsletters

Trending

Republic Bangla engages in an innovative marketing campaign for the launch
Featured

Over 35 brands on-board R Bangla ahead of launch

by Editorial
March 4, 2021
0

Mumbai: Republic Media Network's new upcoming channel, R Bangla, gets more than 35 brands onboard even before it goes on-air....

Tarun Katial and Puneet Johar join hands with PKTS to launch an AI-powered platform Genius Inside

Tarun Katial and Puneet Johar join hands with PKTS to launch an AI-powered platform Genius Inside

March 3, 2021
Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
Dabur launches ‘Vatika Select’ premium range of shampoos

Dabur launches ‘Vatika Select’ premium range of shampoos

March 4, 2021
Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

March 4, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.