Usha International, a consumer durables brand, launched a TVC campaign for its recently launched onio series of fans.
Inspired by nature and driven by technology, the onio series comprises six ranges, each with nine SKUs, making a total of 54 SKUs. The TVC takes viewers from one picturesque view to another showcasing how the Onio fans are a blend of nature, aesthetics, and technology, while also highlighting their features including silent operation, dust and scratch resistant, and high air delivery.
Watch the film here:
The TVC features three of the six ranges in the Usha Onio series – the Lambda range designed to follow the swirl and swivel of water the mountain-inspired Phi range, and the Upsilon range that takes inspiration from the bright facets of a solitaire.
Commenting on the launch of the TVC, Usha spokesperson, said, “We are always looking for innovative ways to connect with our consumers and our new range of Onio fans is a perfect blend of hi-tech functionality and innovative designs that cater to the needs of a diverse range of consumers. Our TVC is aimed at connecting with a wider audience and reinforcing our position across the Indian market.”
TVC Credits:
Production House: Ikigai Films
Director: Shiven Sundernath
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