New Delhi: Usha International today unveiled a co-branded TVC with Taapsee Pannu, who is portraying Mithali Raj in the Viacom18 Studios film Shaabash Mithu, a biopic on the accomplished cricketer who also serves as the company’s brand ambassador.
The TVC highlights Taapsee Pannu enacting Mithali Raj’s journey as a cricketer, and finds the connect between her hard work and the work done by the Usha’s Collosal DLX Wet Grinder on how to make a better batter, making for impactful brand integration.
Commenting on the launch of the TVC, Saurabh Baishakhia, President, Usha Appliances, said, “The co-branded TV commercial featuring actor Taapsee Pannu and the Usha Wet Grinder is so on-point with its ‘you have to work hard to make a better batter’ just like our powerful machine and Mithali’s inspiring journey as a cricketer. Mithali’s longevity and accomplishments as a cricketer is unmatched as is the superior batter quality and durability the Usha Wet Grinder that comes with an unmatched 10 year warranty.”
Shabaash Mithu is set to hit the screens on 15th July, 2022.
