Bengaluru: VerSe Innovation’s short-video app Josh today announced the appointment of Rubeena Singh to its leadership team. Rubeena joins Josh in the role of Country Manager, effective immediately. Bringing with her more than 21 years of experience, Rubeena will work to shape and expand the content monetization model at Josh, India’s leading and most-engaged short-video app with 115 million MAUs, 1000+ top rated creators and 15+ million UGCs.
Rubeena has an illustrious career, building and scaling media businesses across digital, print and broadcast. She started her career at Star TV, working with the sales team but spent a large part of her career at Network18 where she spearheaded the launch of CNBC Awaaz, Forbes India and Moneycontrol, her first tryst with the world of digital media. Prior to joining Josh, Rubeena was the CEO of iProspect India, a digital media company.
On her new role as Country Manager – Josh, Rubeena Singh said, “The short-video space has disrupted consumer behavior in many ways and its potential to deliver impact is tremendous. I am super excited to be working with a platform that is poised to be the future of entertainment/infotainment. Josh has successfully and consistently tapped into a population that has been underserved for so long. My josh is high as I join an incredible family of visionaries, experts and creators to help drive greater value for and from the platform.”
Welcoming Rubeena to Josh, Sunil Kumar Mohapatra, Chief Revenue Officer, VerSe Innovation said, “Rubeena comes with deep knowledge of the workings of the media industry, and I am excited to have her on board. At VerSe, we’ve cracked the code of engagement and monetization for Bharat’s consumers, a model that we intend to explode for Josh in the next year. I am confident in Rubeena’s expertise and experience to drive the monetization of Josh at scale, creating symbiotic relationships for brands and creators. Her rich engagement with the marketing and sales community will also help drive the Josh narrative with the larger ecosystem.”