Mumbai: Vigo Video, India’s fastest-growing short-video platform, has launched “#DekhteRehJaaoge”, its first integrated brand campaign.
The campaign #DekhteRehJaaoge highlights the role Vigo Video plays in its users’ lives as its over 20 million monthly active users spend a daily average of 70 minutes on the app, discovering and sharing content. Vigo Video’s internet stars have been able to capture the imagination of millions across India by showcasing authentic and engaging stories from ‘real’ India. Besides popular categories like comedy, sketch, acting, and lip sync videos, unlike on other social platforms, you can find more vertical categories and industries on Vigo Video that showcase the lifestyle of local Indian communities, such as fishing, farming, manufacturing, articraft, pottery and more, filling a gap by providing a platform to India’s new internet users.
To complement the launch of the #DekhteRehJaaoge brand campaign, an in-app challenge with the same hashtag will also be made available on the platform to engage users. Vigo users can join the challenge by making their own versions of the Vigo brand videos that resonate with the campaign theme #DekhteRehJaaoge and 10 chosen creators, depending on the video content, quality and relevance, will stand a chance to win INR 10,000*.
The campaign debuts on 13th May across multiple cities including Uttrakhand, Bihar, Punjab, Chandigarh, Haryana, West Bengal and Delhi on general entertainment channels. Vigo Video is available for download on iOS and Google Play Store. For more information, visit www.vigovideo.net.
Link to the TVC:
*Winners of the campaign will be announced within a week after the campaign. T&C apply.