Mumbai : As the end of the year approaches, people are getting high-strung about their New Year party plans. This year, The Irish House will take care of New Year’s Eve plans for a select number of couples across the country.
The Irish House, a pan-India franchise, launched a one-of-its-kind digital treasure hunt this week, which will be live till 22nd December, 2018. Participants can access the clues for the treasure hunt on the Instagram page of the renowned pub, starting with the comments section of the first post of 2018. When solved, each clue leads to another post by The Irish House in the year 2018, which effectively takes anyone attempting the treasure hunt through the brand’s social media journey this year.
Users must follow the clues and comment with the hashtags #IrishTreasureHunt and #2019WithIrishHouse on each post in the treasure hunt. The Irish House will announce the winners for their digital treasure hunt on 21st December, 2018, on its Instagram account.
Commenting on the contest, Shrenik Gandhi, Chief Executive Officer & Co-Founder, White Rivers Media, says, “New Year being one of the most important days for the brand, the teams have cracked an interesting, insight-driven campaign. We are confident about the numbers and ROI of the same. The Irish House has a great fan following online as well as offline and we look forward to a great start to the year ending with this activity.”
Shraddha Motipara, Head of Marketing, The Irish House, says, “NYE is an important event in our business and our NYE Hangover Party is an iconic one. White Rivers Media has been our trusted creative partner for more than 3 years now. When they proposed the concept of a digital treasure hunt, where the aim was to take the participants through our social media journey of 2018, getting them prepped up for the next edition of our NYE Hangover Party, we were immediately hooked on to the idea. We are very confident about this campaign. The contest has received an amazing response so far and we know the participants will have a great time cracking the clues to win the passes!”
Three lucky participants that successfully crack each clue to complete the treasure hunt will get a free couple entry for the iconic NYE Hangover 2.0 party, hosted by The Irish House, on 31st December, 2018.
The brand has collaborated with bloggers and influencers on social media to increase the campaign’s reach and create buzz about it.
Brush up your puzzle-solving skills, at @TheIrishHouseIndia on Instagram right now, and to win that treasure hunt.