Tuesday, March 21, 2023
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Xaxis ink deal with Really Singapore to expand its Programmatic DOOH Network

by MN4U Bureau
April 20, 2021
in Advertising, Featured
Reading Time: 2 mins read
A A
Xaxis ink deal with Really Singapore to expand its Programmatic DOOH Network
Share Share ShareShare

International: Xaxis, GroupM’s advanced programmatic company, today announced a strategic partnership with Really Singapore, Asia’s leading PropTech platform. This partnership gives GroupM’s full suite of agencies (Mindshare, MediaCom, Wavemaker, Essence, and m/SIX) access to Really’s Premium Audience Advertising Network through Xaxis. With this collaboration, Xaxis will significantly extend its programmatic DOOH (Digital-Out-of-Home) network in Singapore, particularly among the prized audience segment of affluent consumers.

The Premium Audience Advertising Network features Really’s “eScreens,” a network of digital notice boards installed in high-traffic locations across a growing number of condominiums throughout Singapore. As work-from-home (WFH) protocols become the new normal for many Singapore residents, Really’s eScreens are presenting advertisers with new opportunities to engage the island’s high-income working professionals.

Really Singapore’s sound-enabled 55-inch digital screens will replace the traditional felt and cork pin-up notice boards prevalent across many projects. This will provide property managers with the ability to distribute real-time updates for the benefit of their residents at any time, from anywhere. For brand owners and advertisers, these screens give access to a captive and recurring audience, with their content appearing alongside important updates, local news, and affairs of the estate.

Joerg Zeugner
Joerg Zeugner

Joerg Zeugner, CEO of Really Singapore, said, “We are excited to collaborate with GroupM and Xaxis, two digital-forward entities owned by the world’s largest advertising company, WPP. This is where the best in PropTech meets the best in AdTech – a strategic alliance that opens up for brand owners the opportunity to effectively engage a valued audience segment living within the premium, gated, and exclusive communities.”

Felicia Poon
Felicia Poon

Felicia Poon, Head of Investment, GroupM Singapore, adds, “We’re pleased to embark on this partnership with Really. As people continue to work from home, we see this as a great opportunity to contextually and smartly engage them. Really’s platform and technology will enable our agencies to enhance the value of our DOOH offering across condominiums in Singapore, cementing our position as the leading media company.”

GroupM projects that the DOOH market in Asia-Pacific will grow by 11.8% over the next three years, with a CAGR of 3.8%. DOOH is experiencing accelerated growth due to the increasing availability of programmatic inventory and new advancements that enhance the medium’s measurability, flexibility, and efficacy for advertisers. This partnership with Really is the latest in Xaxis’ continuing global investments into DOOH. The innovations and opportunities brought forward by PropTech will help the company reach valuable audience segments in Singapore and deliver stronger media outcomes for its clients.

Josh Quek
Josh Quek

Josh Quek, Managing Director, Xaxis Singapore, comments on the partnership: “The digital revolution of the past 12 months has introduced new ways of reaching audiences, in line with rapidly changing consumer behaviors. Through this partnership with Really, we are pleased to be able to offer brands the opportunity to reach residents within the grounds of their condo. Delivering DOOH campaigns programmatically allows us to address concerns brands may have regarding measurability, proving that DOOH advertising truly is the future.”

Tags: Felicia Poon GroupM SingaporeGroupMJoerg Zeugner Really SingaporeJosh Quek Xaxis SingaporeReally SingaporeXaxisXaxis Singapore

Related Posts

DD Free Dish e-auction: Nine Hindi news channels booked slots in Bucket C

Prasar Bharati forms committee to explore ways to accommodate private channels on DD Free Dish without e-auction
by MN4U Bureau
March 20, 2023
0

Times Now Navbharat, News Nation and Aaj Tak bagged three slots in the third round of the bidding for vacant...

Read more

FirstCry appoints KlugKlug for influencer marketing outreach

FirstCry appoints KlugKlug for influencer marketing outreach
by MN4U Bureau
March 20, 2023
0

FirstCry.com, an online store for newborn, baby & kids products, has appointed KlugKlug, a B2B SaaS Platform, for its influencer...

Read more

LATEST NEWS

FirstCry appoints KlugKlug for influencer marketing outreach

FirstCry appoints KlugKlug for influencer marketing outreach

March 20, 2023
TV9 Network & Sensodyne raise importance of oral health with Oral Health Summit

TV9 Network and Sensodyne raise awareness on importance of oral health

March 20, 2023

ANALYSIS

Smriti Mandhana and Mithali Raj rank high in popularity and likeability: Report
Analysis

Smriti Mandhana and Mithali Raj rank high in popularity and likeability: Report

by MN4U Bureau
March 17, 2023
0

According to the Brand Endorser Report by Hansa Research, Smriti Mandhana and Mithali Raj are the most likeable and popular...

PEOPLE

Infectious Advertising appoints Ashish Naik as Executive Creative Director
Advertising

Infectious Advertising appoints Ashish Naik as Executive Creative Director

by MN4U Bureau
March 20, 2023
0

Infectious Advertising has announced the appointment of Ashish Naik as Executive Creative Director. Prior to this, Naik was associated with...

Katonic.ai elevates Subhrajit Mohanty as VP of Engineering

Katonic.ai elevates Subhrajit Mohanty as VP of Engineering

March 20, 2023

MARKETING

PNG Jewellers retains Madhuri Dixit as brand ambassador
Featured

PNG Jewellers retains Madhuri Dixit as brand ambassador

by MN4U Bureau
March 20, 2023
0

PNG Jewellers, an Indian jewellery brand, has renewed its association with Madhuri Dixit as its brand ambassador for the next...

Subscribe to Newsletters

ADVERTISING

Infectious Advertising appoints Ashish Naik as Executive Creative Director
Advertising

Infectious Advertising appoints Ashish Naik as Executive Creative Director

by MN4U Bureau
March 20, 2023
0

Infectious Advertising has announced the appointment of Ashish Naik as Executive Creative Director. Prior to this, Naik was associated with...

Social Panga bags social media mandate for Tata AIG

Social Panga bags social media mandate for Tata AIG

March 20, 2023
Mullen Lintas appoints Sharon Picardo as Executive Director and Head of Mumbai

Mullen Lintas appoints Sharon Picardo as Executive Director and Head of Mumbai

March 20, 2023

PRINT

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus
Events

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

by Editorial
February 15, 2023
0

The Hindu Group’s flagship event Lit For Life will be held at The Music Academy, Chennai on February 24 and...

Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023
DB Corp Q3FY23: Ad revenue up 29 pc at Rs 11,233 mn

DB Corp Q3FY23: Ad revenue up 29 pc at Rs 11,233 mn

February 4, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist