Mumbai: Yatra Online Private Limited, India’s leading online travel platform, launched its digital campaign #TravelManao to inspire consumers to take up a break this festive season and celebrate it in a safe and sanitized environment.
The festive season in India is important for all consumer companies, Indians across the country look to celebrate festivities with friends and family. This year, the unprecedented times and social isolation kept the urge to travel bottled down in the initial few months when travel was on a standstill. In this festive season, Yatra.com has launched its latest campaign #TravelManao urging people to do something different and celebrate the festivities by embarking on a journey. The campaign aims to inspire people to curate their festive plans, add ‘where to go’ to their list, pick up their bags, and head for an experience. Safety and hygiene will be one of the key priorities while making these plans, and consumers are advised to take all the precautionary steps and follow safety protocols. The festive trip becomes more important this year, as people have been locked up during the summer season and can look forward to a refreshing and relaxing break in these difficult times.
In the survey conducted by the company recently, almost 76% of respondents said that they are planning to take up a vacation compared to 2019 where 61% of respondents were willing to go on a holiday during the festive season. This is also reflected in booking enquires where the company has witnessed an increase of about 36% as compared to initial COVID levels.
Commenting on this new campaign, Shweta Singhal, Head of Marketing & New Business Initiatives, Yatra.com,” Travel is an integral part of our lives. It adds to a lifetime of experience for some and provides a perfect escape from the daily routine to many. Through the TravelManao campaign, we want to spread a message that a trip with family/friends is a great way to celebrate. The festive trip becomes more important this year, as people have been locked up at home during the summer season and can look forward to a refreshing and relaxing break with their social group in these difficult times. “
The campaign is currently live on Yatra.com’s social media platforms like Instagram, Twitter, Facebook. Yatra.com is also offering a bundle of festive offers that are listed on its website for people planning their trip this festive season.