Zivame.com announced the launch of its new brand campaign that showcases the ease, comfort and convenience of shopping for intimate wear.
The campaign has 3 films, each built on a strong consumer insight. The First film showcases how lack of variety in lingerie restricts outerwear choices and offers the simple solution of unearthing a wide range of variety on its platform. The second film highlights the discomfort of wearing the wrong bra size and how it can lead to missed opportunities. The last film showcases the embarrassment and judgement a woman faces while shopping for this category and highlights how the platform gives them a private, comfortable and discreet shopping experience.
Lavanya, COO of Zivame, said “The campaign not only conveys Zivame’s category expertise but also gives the assurance of being a platform that understands women like a friend, meeting her unique needs”.
Sachin Kamble, National Creative Director, Leo Burnett, said, “The campaign addresses the common problems that women face while shopping for their intimate wear and how zivame.com simplifies and transforms this experience for consumers”.
- Creative Agency: Leo Burnett
- Production House: Upwardfall Films
- Director: Rahul Nangia