Zouk, a vegan lifestyle brand, has announced Sara Ali Khan as its maiden brand ambassador and launched its first brand film. This news follows Zouk’s foray into offline stores in Mumbai.
The brand has launched a film in which the actress expresses her admiration for Zouk’s commitment to celebrating Indian culture and craftsmanship.
The brand believes that the association with Sara Ali Khan will amplify its message of living, inspiring individuals to make ethnic choices without compromising on style.
Disha Singh, Founder of Zouk, said, “We are delighted to have Sara Ali Khan on board as the brand ambassador for Zouk. Her infectious energy, authenticity, and passion for fashion make her the perfect fit for our brand. We believe that Sara’s influence and dedication to living will inspire our customers to embrace a traditional yet functional lifestyle with Zouk.”
Pradeep Krishnakumar, Founder of Zouk, said,“We are incredibly honored to have Sara Ali Khan as the brand ambassador for Zouk. This partnership represents our commitment to promoting fashion choices in India and beyond. Sara’s passion for Indian heritage and her influence will undoubtedly inspire our customers to embrace a lifestyle. We are excited about the future of Zouk and our continued efforts to provide fashion-forward, cruelty-free, and Proudly Indian products to our discerning customers.”
Commenting on the association, Sara Ali Khan said, “I loved the fact that they are Proudly Indian, just like me. They bring the traditional and modern together in their bags and wallets. Together with Zouk, I am honored to represent the spirit of Proudly Indian and inspire individuals to embrace our roots, while making responsible choices for a brighter future.”
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