Chennai: Zydus Wellness, a leader in science-backed FMCG solutions, is pleased to announce the pilot launch of Complan Immuno-Gro in Tamil Nadu, expanding its portfolio under the renowned Complan brand.
Complan Immuno-Gro is an advanced immunity-boosting drink specifically designed to enhance children’s immune systems while supporting growth and cognitive development. This formulation integrates over 20 Ayurvedic herbs, including Amla, Ashwagandha, and Brahmi, addressing the critical issue of immune system weaknesses that can lead to growth and developmental delays.
The nutrition drinks market in Tamil Nadu is currently valued at ₹940 Crore. Seasonal variations often impact children’s immunity, leading to a heightened demand for natural, immunity-enhancing products. By leveraging this market opportunity, Zydus Wellness is introducing an Ayurvedic solution under the Complan brand, known for its commitment to health and nutrition. This pilot launch represents just one of several new initiatives in Zydus Wellness’s pipeline for the upcoming months, underscoring our ongoing dedication to delivering innovative and effective health solutions.
Commenting on the launch, Tarun Arora, CEO, Zydus Wellness, said, “There is a marked shift in consumer mindset as natural and herbal products have become the go-to solution for most modern problems and immunity concerns. Our new offering, Complan Immuno-Gro, is based on scientifically designed Ayurvedic innovations catering to growing children’s immunity needs. Through this pilot launch, we also aim to gain market share and expand our foothold in the white powder segment. Further, Sneha’s association with the brand will help us reiterate our values as she is the embodiment of trust, care, and well-being amongst mothers.”
To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with famous South Indian actor Sneha. The commercial revolves around the low levels of immunity in children, which may manifest into a plethora of diseases, especially during monsoon. To ensure safety and health of her child, the mother in the TVC holds him back from enjoying the rain. Taking a cue from the mother’s concern for her child’s well-being, Sneha articulates the need for Complan Immuno Gro, an immunity-focused solutions for children.
Actor and Complan brand ambassador, Sneha said, “I am delighted to be associated with the launch of Complan Immuno-Gro. Complan has been a trusted name in my household since childhood, and I am now happy to introduce it to my own children. The new ad campaign is a special story that resonates deeply with me, and I believe it will resonate with mothers across the state.”
