New Delhi: Zypp Electric, an EV rental platform, marked its 8th Foundation Day with the resounding success of its viral campaign ‘Green Hai Toh Zypp Hai’. The initiative not only celebrated Zypp’s eight-year journey but also generated massive awareness around EV adoption and road safety in collaboration with Traffic Gurugram, positioning the brand as a sustainability leader and marketing innovator.
The campaign struck a chord nationwide, with over 2,500 active participants contributing more than 3,000 user-generated content (UGC) videos and posts. Together, these efforts drove over 25 million organic impressions across platforms. The top three videos alone garnered 6.3 million, 6.1 million, and 1.1 million views, showcasing the campaign’s grassroots reach and resonance. To further boost participation, Zypp Electric announced an iPhone as the prize for the video with the highest views.
Through ‘Green Hai Toh Zypp Hai’, Zypp spotlighted real journeys of customers, riders, and partners who are embracing sustainable mobility, underlining the growing impact of green logistics in India. The campaign also emphasized Zypp’s core mission of reducing carbon emissions and urban pollution through its expanding EV fleet.
Akash Gupta, Co-founder & CEO, Zypp Electric, said, “Green Hai Toh Zypp Hai wasn’t just a campaign; it was proof of how powerful community-driven marketing can be. With limited budgets, we achieved virality, created real social conversations, and amplified our mission of EV adoption and road safety. This campaign is a case study in how purpose-led marketing can also deliver massive brand traction and create community-driven efforts and inclusion towards the mission and vision of going emission-free.”
