KHS Manian, President, AVA Cholayil Health Care has hung his boots after nearly 5 decades with the organization.
Manian played a huge role in the growth and popularity of the brand. Under his leadership, Medimix soap which was once called ‘Scabies Soap’ (soap meant only for skin diseases) now occupies over 76% of all forms of retail stores in South India. A marketing genius- Manian showed his ferocity in marketing the brand in local weekly markets to the digital platforms.
Goparaj M, Cluster Head, Hello FM who was part of Cholayil Group’s Media Agency Dorcas Market Makers remember him as a true leader and role model.
“I don’t think there is anyone who knows better about the market pulse than Manian sir. He has such expertise in each market that, strategizing any scheme for consumers, dealers and stockists was quick and always result-oriented. Decision making that suits the market in terms of advertisements or opinionating for packaging or any strategic policy decision his expertise was always a boon and benefited the organization,” said Goparaj.
“He takes ownership in everything that is being implemented in the market. He strongly raises differences of opinion and brings a platform for debate during the decision-making table. But once the decision is taken, he considers it his decision and puts all his effort into implementing it,” he added.