Mumbai : BARC India has roped in Jamie Kenney from Nielsen as the business head of its digital arm. The move is a part of BARC India’s plan of launching digital audience measurement in the country.
Jamie is an expert in the area of Digital Audience Measurement system and has diverse experience in multicultural markets. He has a distinguished career in digital measurement product rollouts from 18 countries spanning from New Zealand, Japan, China, India, Singapore and many more throughout Asia, EU, Latin and South America.
Prior to join BARC India, Kenny was working with Nielsen in America where he was responsible for strategic digital initiatives, new digital products and expansion, and global digital rollouts, training technical client facing teams to support the rollouts on the ground in 10 countries around the world.
On Kenny’s joining the BARC India family, BARC India CEO Partho Dasgupta said, “After establishing the TV viewership measurement system in the country, we are now moving towards digital audience measurement. Through this, we aim at measuring all forms of online video including ads and content, which will finally culminate in Cross Media measurement.”
Partho further said, “This is an evolving area worldwide with very few countries having a total solution that we are seeking to have. Jamie in his role will help take BARC India’s digital plans forward.”
Jamie will be based out of BARC India’s Mumbai office. “While the journey of digital measurement for BARC India is a long and challenging one, in my short time here, I have seen the importance and need for it,” said Kenny.
“BARC India is working towards measuring the rapidly expanding digital space with the ever-important TV component. Once we launch digital measurement, we will have delivered a cross-platform solution that every major market that I have been to, is craving for,” added Kenny.
“I can’t wait to work closely with the team at BARC India and the stakeholders that make BARC India continue to drive the industry forward,” concluded Kenny.