Mumbai: Colgate, the market leader in Oral Care, has launched TVC campaign with cricket supernova Virat Kohli, for its get colourful new Colgate Neo toothbrushes.
In the latest ad film by Colgate, the sport star re-defines the “Gentlemen’s Game” as he experiments with and dons different colored jerseys to highlight Colgate Neo’s unique handle-bristle color combinations.
A range of six toothbrushes, Colgate Neo comes in attractive handle-bristle combinations: orange with deep blue bristles, pink with green bristles, blue with green bristles, white with black bristles, green with black bristles, and black with yellow bristles. Virat Kohli depicts the colorful combinations of the Colgate Neo toothbrushes with the colorful jersey he wears.
Colgate Neo toothbrushes are not only high on aesthetics but also armed with high density (3626) Ultrasoft bristles that provide gentle cleaning without comprising on the cleaning efficacy.
Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “Colgate Neo is a one-of-a-kind toothbrush that we launched recently, based on the insight that today’s millennials are selective in what they buy and want their personal items to reflect their individuality. Colgate Neo toothbrushes come in 6 different and bold color combinations, with high density, ultra-soft bristles that ensure gentle and effective cleaning.”
Speaking about the campaign, Sanjay Sipahimalani, Creative Director, Red Fuse Communication says, “Virat Kohli and the new range of Colgate Neo toothbrushes are both terrific performers, colourful and can be counted on. This is exactly what we sought to convey in our advertising campaign, in a manner that was direct, entertaining and memorable.”
Campaign credits:
Creative Agency: Redfuse Communications
Creative Head: Sanjay Sipahimalani
Production House: Cut Away Films
Director: Bhavesh Kapadia
Language: English
Duration: 34 secs
