Mumbai: ‘fbb’, India’s fashion hub by Future Group presents trendy and comfortable sleepwear brand, ‘Shyla’. Pictured to a peppy music, the campaign is created by DDB Mudra and showcases the wide range of sleepwear fashion for women. Coming from Future Group who are clothier to the Nation, ‘Shyla’ is a one stop destination with a large variety of options to choose from.
‘Pretty Har Pal’, campaign aims at making every woman feel, beautiful; wherever she is, however she is, she is pretty every moment. Be it the workout sessions,late night movies and the crazy girl hangouts, Shyla offers trendy fashion featuring tees, pajamas, sleep gowns, palazzos, printed pants, shorts and much more.
Speaking about the brand and the new campaign Prachi Mohapatra, CMO, fbb says, “fbb has been a pioneer when it comes to trendy youth fashion. We are delighted to launch Shyla and celebrate it with ‘Pretty Har Pal’ campaign. The campaign is refreshing and cherishes small joys of life and at the same time showcases the entire collection.”
Commenting on the creative, Ashish Pathak, Executive Creative Director says, “Through the campaign we wanted to project moments that women cherish being themselves with their loved ones, family and friends. The campaign is a sheer reflection of the light and cheerful moments women create when they are in their comfort zone.”
Shyla’s collection starts from Rs. 199 is available at fbb in Big Bazaar, Big Bazaar GEN NXT and standalone fbb stores across the country.
Credits
Creative Agency: DDB Mudra
Creatives: Ashish Phatak, VilsenGonsalves, SiddheshKhatavkar, SavyaNarang, Roy Sebastian
Account Management: Anurag Tandon, Kamia Wahi, Aparna Mody, Ankita Patel
Account Planning:MehakJaini, SourabhBharadwaj
Films Team: Vishal Sane, MeenazLala, Daniel Bhattacharjie
Production House: Method Productions
Director: Marlon Rodrigues
